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5 Ways to Choose the Right Demo Agency for Your Beauty Products

Posted by kristen on Saturday, May 10th, 2014

Consumers of beauty products tend to be brand loyal; switching to a new product takes some extra incentive. To get them to change, they need to try the product and get a personal recommendation. A recent survey revealed 58% stated that personal recommendations weighed heavier than celebrity marketing, and only 44% bought a product for its benefits claims. Therefore, in-store interactive demonstrations that allow trial and sampling are the best way to attract customers, establish a relationship with your brand and see an instant sales lift. But how do you choose which demo agency to hire for your product? Here are 5 ways to choose the right demo agency for your products.

1. Think about your distribution channels.

If your product is distributed through mass retailers, you will definitely need to work with an agency with an existing relationship with these retailers. Choosing an agency that has not worked with the chain you prefer means more effort on your part. The CosPro Agency has existing relationships with store such as Rite Aid, CVS, Walgreens, Ulta, JCPenney, and more.

2. Is your product innovative or ground-breaking?

Innovation is wonderful. However, it’s not exciting to your customers if they don’t know how to use it. Unfamiliar packages and unconventional products can be frustrating for customers – and returned. If the product you’re launching or promoting has some unique features, a demonstration is only beneficial if the demonstrator is thoroughly trained. The CosPro Agency uses a three-step training process so your product is properly represented.

3. Are you targeting a Hispanic market?

At this point, you may have done extensive demographic research and hired expensive marketing copy translators for products that would be appreciated by the Hispanic market. At this point, you want to continue the momentum of high-quality target marketing with demonstrators that speak the language. Finding bilingual demonstrators can be a time-consuming process. Be sure to hire an agency that already has relationships with bilingual talent. The CosPro Agency has access to over 1,500 makeup-artists and demonstrators, including the bilingual talent you need to make your event a success.

4. Point of Purchase Signage

When picking an agency, it’s important to determine at the beginning whether or not you need anything beyond demonstrations. For instance, customized signage can be advantageous when your promotion is really important and you want to stand out. If this is something you’re interested in, you may want to choose an agency that offers more than just in-store demos. The CosPro Agency’s parent company, Cosmetic Promotions, can create, print, and distribute chain specific signage.

5. Customer Giveaways

As mentioned before, if you want to go beyond demos, it’s important to choose an agency that has the capability of handling other promotional activities for you. The CosPro Agency can provide customized sign kits with sweepstakes, mail-in-rebate programs, coupons, and gift-with-purchase programs. These additions make your brand stand out and of course entice more customers to your demonstrator’s table.

 

This entry was posted on Saturday, May 10th, 2014 at 5:47 pm and is filed under Top 5. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839