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New Beverly Hills Drugstore
Grand Opening Celebration Event a Success

Posted by Joann Marks on Monday, December 15th, 2014

bevhillsBeauty Experts from CosPro Agency executed events over five days for a grand opening celebration at a new store in Beverly Hills, CA. The event featured nail polish changes with Sally Hansen nail enamels; makeovers using Rimmel, NYC, and CoverGirl cosmetics; and fragrance demonstrations of Katy Perry’s Killer Queen.

Shoppers were eager to see the new store and loved receiving the demonstrations. Beauty Experts created hype around the event and encouraged customers to enter a basket raffle giveaway each day.

The event resulted in more than 80 of the participating products being sold throughout the event! Our Professional Makeup Artists completed 47 makeovers and 43 polish changes for happy shoppers. Customers also loved sampling Katy Perry’s Killer Queen fragrance and over 100 blotter cards were distributed. Our Makeup Artists also trained the store employees on all the products to help with future sales.


  • 127 Total Products Sold
  • 215% Closure Rate
  • 47 Makeovers Completed
  • 43 Polish Changes
  • 100 Blotter Cards Distributed
  • 3 Employees Trained

To book demos, contact Kristin Bocox at 877-3COSPRO Ext. 501 or

This entry was posted on Monday, December 15th, 2014 at 8:23 pm and is filed under CosPro Report, Sampling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839