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Recent Cosmetics Demo Event Results in 78% of Shoppers Switching Brands

Posted by Joann Marks on Monday, May 2nd, 2016

Cosmetic-Promotions-Demo-ArticleCosPro Agency’s Makeup Artists executed a recent demonstration at 50 stores featuring Milani Cosmetics. The Beauty Experts gave almost 500 complimentary makeovers to shoppers, and handed out face charts with customized product suggestions for each person. Women were eager to try the featured products and receive tips from the experts. Many of the shoppers had not tried Milani Cosmetics before, and 78% said they would switch brands!

The 4-hour event was a success, resulting in over 750 products sold! The Beauty Experts created inviting table displays including easel cards, Milani “Look Books,” face charts, and display products to attract shoppers. They were also able to train over 80 store associates on Milani Cosmetics to help increase future sales.

Click HERE for more information on demos.


This entry was posted on Monday, May 2nd, 2016 at 10:37 am and is filed under CosPro Report. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839