How Positive Customer-Associate Interaction Can Dramatically Increase Your Sales

Posted by Joann Marks on Monday, August 15th, 2016

A recent study from Mindtree provided some insight as to how much impact a sales person has on consumer buying patterns. According to the results sales associates are the second-largest source of customer information after websites and online reviews.

• 70% of shoppers are interested in interacting with sales associates
• While only 2% of respondents said a conversation with a sales associate initially triggered a purchase journey, 34% sourced information from sales associates before making a purchase
• 40% of shoppers make a purchase after positive interaction with a sales associate
• The average transaction amount soars 81% to $591 from $236 after positive interaction with a sales associate
• Positive sales associate interactions also boost repeat store visits by 7%, from 57% to 64%
• 40% of shoppers say they are never able to find a sales associate

Cosmetic Promotions can help increase customer interactions in a variety of ways. We can provide continuing education for current employees, we can onboard new employees and we can provide the interaction tools for employees to use to attract the customer’s attention.

This entry was posted on Monday, August 15th, 2016 at 2:59 pm and is filed under CosPro Report. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.