GetThe Clicks Analytics

79% of Customers Switched Brands After Recent Fiberwig Mascara Event

Posted by Joann Marks on Friday, August 26th, 2016

Cosmetic-Promotions-Fiberwig-DemoCosPro Agency’s Makeup Artists executed a recent demonstration at 50 stores featuring Fiberwig Mascara. The Makeup Artists performed almost 650 complimentary demonstrations to shoppers—and handed out over 1,700 product brochures to educate customers on the mascara. Women were eager to try the Fiberwig product and receive tips from the experts. 84% had not heard of Fiberwig before, making the event great for product awareness. 79% of customers said they would switch brands!

Cosmetic-Promotions-Fiberwig-Demo2The 4-hour event was a success, resulting in over 350 products sold! The Makeup Artists were also able to train almost 200 store associates on Fiberwig Mascara to help increase future sales.


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This entry was posted on Friday, August 26th, 2016 at 9:48 am and is filed under Company News, CosPro Report. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839