GetThe Clicks Analytics

Makeover Event Results In 50% of Customers Switching Brands

Posted by Andrea Welzien on Monday, September 18th, 2017

CosPro Agency’s makeup artists executed a recent makeover demonstration at 42 stores featuring Flormar Cosmetics. The makeup artists gave complimentary makeovers to shoppers using over 12 different Flormar products including their Illuminating Primer Makeup Base, Camouflage Palette and Double Radiance Primer Highlighter. They performed 185 demonstrations and sold more than 375 products! 96% of shoppers had not yet heard of the Flormar brand, so the event was great for brand awareness. 50% of customers even said they would switch brands.

Shoppers were glad to receive the complimentary demonstrations, and they commented on how much they loved the affordable price points of the products.

95% of stores reported customer interest in the event, making it a hit! The makeup artists trained 65 store associates on the Flormar Cosmetics to help boost sales for the stores in the future.


This entry was posted on Monday, September 18th, 2017 at 10:06 am and is filed under Company News, CosPro Report. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839