GetThe Clicks Analytics

Diversity Sampling Program a Hit
with 10,000 Bags Distributed!

Posted by Andrea Welzien on Wednesday, November 15th, 2017

For less than 28 cents per sample, vendors were able to participate in our Diversity Sampling Program that distributed bags to 10,000 women at African American events in large markets around the country. CosPro Diversity Ambassadors handed out 2,000 drawstring bags at five multicultural parades and festivals between June and October. Each bag contained beauty samples and a coupon book. Events included the Taste of Soul in Los Angeles, the African American Day Parade in Harlem, NY, the Black Women’s Expo in Washington D.C. and more!

Attendance at each event ranged from 50,000 to 900,000. Excitement abounds at each festival. Jay-Z’s Tidal X: Brooklyn concert featured Jennifer Lopez, Stevie Wonder and Daddy Yankee, and all proceeds benefited charities including the recent hurricane victims. Music and flags filled the streets of Harlem for the African American Day Parade. Festival go-ers of all ages were happy to receive the sample bags and see what was inside. CosPro had a team of five demonstrators interacting with attendees and handing out gift bags.

At one event we were told that the bags were the “best giveaways at the festival”. Attendees were familiar with most of the brands and many mentioned that they were super excited to try these products. The program was a success with brands benefiting from the opportunity to place their samples right in the hands of their target demographic.

This entry was posted on Wednesday, November 15th, 2017 at 4:20 pm and is filed under Company News, CosPro Report, Sampling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839