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Cosmetic Promotions Featured
in Grocery Business Magazine

Posted by Andrea Welzien on Thursday, April 19th, 2018

Access to purchasing beauty products online is easier now than ever, so customers need more incentive to get themselves to the store. Retailers are turning towards experiential marketing programs and beauty consultants to step up their game. It’s all about creating an experience for the consumer that they can’t get by going online. “In any beauty shopping occasion, the trend now is information and experience” says Joann Marks, founder and CEO of Cosmetic Promotions.

We can work with retailers to provide customized experiential marketing tools for the introduction of beauty products to store associates and their customers. “Grocery chains such as HEB now have beauty consultants in their stores” says Marks.
“They understand that beauty needs a designated person helping the customers.”
For retailers unable to provide beauty consultants, in-store events are a great alternative. Chains including Hy-Vee and Kroger have worked with Cosmetic Promotions to place professional makeup artists in stores for grand-opening events. Whatever your needs and budget, Cosmetic Promotions can customize a program for you!

Read the complete article HERE in the latest digital issue of Grocery Business Magazine!


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This entry was posted on Thursday, April 19th, 2018 at 9:12 am and is filed under Company News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839