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TOP 5 Tips for Experiential Marketing

Posted by Andrea Welzien on Tuesday, April 24th, 2018

  1. Dress to Impress
    Not only is it important for your beauty consultants to look professional, but a “dressed up” display makes all the difference! Adding posters, easel cards, tester displays and other materials grab shoppers’ attention.
  2. Proximity
    While an event is taking place, have store associates or demonstrators pull product
    from the shelves to display during the demonstration so shoppers can easily pick it up to purchase.
  3. Plan in Advance
    Give store associates or demonstrators the appropriate pre-event instructions for setup and sales goals so they are ready to go.
  4. Education = Power
    Providing samples and complimentary products as well as training store associates is important so they can relay their knowledge and personal product testimony to customers.
  5. Engage, Surprise & Delight Customers!
    Make your product stand out! Adding a gift with purchase, free samples or a memorable product demonstration or consultation will set your brand apart from the rest.


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This entry was posted on Tuesday, April 24th, 2018 at 3:03 pm and is filed under CosPro Report. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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