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The Scent of Success

Posted by Andrea Welzien on Wednesday, September 5th, 2018

Hollywood legend Elizabeth Taylor started her career as a child actress in the 1940’s and quickly became one of the most prominent names in classic Hollywood cinema in the 1950’s. Taylor led a lavish lifestyle and was known to never leave the house without wearing fragrance and diamonds. She launched her first perfume, Passion, in 1989, followed by
best-selling White Diamonds in 1991.

Inspired by her belief that all women should have something that makes them feel fabulous, White Diamonds was created. Taylor created the fragrance profile inspired by her grandiose jewelry collection and incorporated no less than 67 fresh flowers in each bottle. When the fragrance launched at the Marshall Field & Co. in New York, it sold for an extravagant $200 per ounce! Only a year after it’s launch, White Diamonds won the Women’s Fragrance of the Year award as well as Best National Advertising TV Campaign for a Women’s Fragrance at The Fragrance Foundation FiFi Awards. It’s not surprising that it still remains the world’s best-selling celebrity fragrance today.

Taylor was one of the first celebrities to launch a perfume brand with any success. She paved the way for actresses and celebrities to mark their names in the perfume industry. Countless celebs have made a name for themselves in the beauty industry – Beyonce, Katy Perry, Jessica Alba and Salma Hayek to name a few. Most celebrity-endorsed fragrances are short-lived and the hype wears off fairly quickly. However, Elizabeth Taylor’s White Diamonds has been on shelves for over 20 years, and continues to rack up sales. Elizabeth Arden Chairman, E. Scott Beattie said that the perfume’s success is a testimony to her “transcendent and enduring appeal.”

The Oscar-winning actress passed away in 2011, but the company’s chairman Beattie says “Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.” An ode to her first fragrance, Taylor was quoted as saying, “Passion is the ingredient in me that has made me who I am. It’s my passion for life… my passion for passion that has made me never give up.”

This entry was posted on Wednesday, September 5th, 2018 at 10:08 am and is filed under Cosmetic Leaders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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