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Built With Love

Posted by Andrea Welzien on Tuesday, September 25th, 2018

In 1993, Lisa Price began creating her own hair and body products in her kitchen in Brooklyn. Her recipes are made with love and her inspiration came from her mom, Carol, which inspired her company’s name. She first began selling her products at local flea markets and festivals. Then in 1999, she opened the first Carol’s Daughter boutique in Ft. Greene, Brooklyn. She then went online to begin selling Carol’s Daughter products from her website. Success soon followed and in 2002 Lisa Price was hosted on the Oprah Winfrey Show, which boosted popularity of her products immensely.

Price is truly a beauty pioneer—she has authored her own book, “Success Never Smelled So Sweet”, and traveled around the world. After a trip to Tahiti, she introduced a line of Monoi Oil products (made from Tahitian Gardenias), which are now the brand’s #1 selling collection.

In 2014, Carol’s Daughter launched in Target, and in 2015 was obtained by L’Oréal. After a whirlwind of success, Lisa Price’s dreams came true. Recently in 2017, a jar of Carol’s Daughter Healthy Hair Butter was added to the Smithsonian National Museum of African American History and Culture! Carol’s Daughter hair and skin care products are sold in more than 30,000 stores across the country today.

This year, the company is commemorating 25 years in business – a long way from where Price started in 1993. In honor of their 25th anniversary, the brand has launched a campaign called “No Apologies, Born and Made” that inspires woman to embrace their individuality. Price is quoted as saying “I feel more confident than I ever have because we’re approaching 25 years, so the next 25 years should be fine”. She has truly been an inspiration to women to follow their dreams and has showed it’s possible to build a successful product and brand when you start with a labor of love.

This entry was posted on Tuesday, September 25th, 2018 at 10:41 am and is filed under Company News, Cosmetic Leaders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916