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Serial Entrepreneur Behind Bliss Spa, Soap & Glory, FitFlop & Beauty Pie

Posted by Andrea Welzien on Wednesday, November 28th, 2018

Some call Marcia Kilgore a serial entrepreneur. She has ideas that just won’t stop, and the motivation to put her plans into action. Founder of Bliss Spa, Soap & Glory, FitFlop and Beauty Pie, she takes her genius ideas and acts fast to turn them into successful companies.

Bliss Spa
Kilgore is a native Canadian, who moved to Manhattan in 1987, and started school at Columbia University. As a result of suffering from acne as a teenager, she decided to focus on skin care. She began giving facials to her friends in her apartment, and later in 1991 she opened her first one-room spa. Demand steadily increased, and she opened the first full-blown Bliss Spa in 1996. Motivated to continue her entrepreneurial streak, she sold Bliss in 1999.

Soap & Glory
While reading hilarious celebrity headlines on tabloid magazine covers, Kilgore had the idea to start Soap & Glory. She thought, “these tabloids are genius: an inexpensive laugh that takes you out of your mundane life. Why not mix that with the other thing that women love, cosmetics?” So, in 2006 Soap & Glory was launched. She purposefully leaves out the scientific claims that other products boast, thinking that they all start to sound the same. Kilgore says, “those statistics are meaningless. I just think, ‘Would I buy this?'” With product names like Clean On Me Shower Gel and Sexy Mother Pucker Lip Gloss, it seems she succeeded in her approach to combine humor with beauty.

Unable to stop thinking of ideas, Kilgore was at a cellulite seminar (yes, you heard that right) when she got the idea for her third company, FitFlop. She thought “wouldn’t it be great if there was a shoe that gave your legs a work-out while you walk?” In 2007, FitFlop was born. The shoe has a patented Microwobbleboard midsole that acts as a shock absorber, and it’s curved sole gently “floats” the foot. FitFlop has been very successful and has received tons of fan letters. Kilgore started out replying to each letter herself, but had to stop as they eventually received over 20,000 letters! FitFlop is now sold in more than 60 countries.

Beauty Pie
After selling Soap & Glory to Boots in 2014, Kilgore went on to start what she called her “best idea yet” – affordable luxury makeup and skincare brand Beauty Pie. It’s a membership-based service where women can purchase top luxury beauty products for a fraction of the retail price. Kilgore says she’s making the cosmetics market “fairer for women”. “Why shouldn’t everyone be able to afford the best eye shadow or mascara? The industry was ripe for disruption”, she says, “because anything that’s better for the customer is going to win”. Beauty Pie launched in 2016, and is continuing to gain popularity and momentum.

Kilgore is an inspiration to women all around the world. She’s somehow able to keep up with the demands of kids, while continuing to come up with light bulb ideas for new businesses. This serial entrepreneur has shown that if you take your great ideas, and turn them into action quickly, you can succeed. She says, “I will come up with these ideas and think, ‘I can’t do that’. And then I’ll think, ‘well, come on, I have to do that’. And then I’ll think, ‘God, if I don’t do that fast, somebody else is going to do it.” We can’t wait to see what she comes up with next!

This entry was posted on Wednesday, November 28th, 2018 at 3:09 pm and is filed under Cosmetic Leaders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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