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Alicia Yoon: Bringing K-Beauty to the US

Posted by Andrea Welzien on Wednesday, March 6th, 2019

Most women and beauty consumers have tried out or at least heard of K-Beauty products, but they probably don’t know that Alicia Yoon is one of the biggest names in the Korean Beauty scene. CEO of K-Beauty brand Peach & Lily, Yoon is also an esthetician, and a leader in the Korean skincare industry.

Alicia Yoon was born in South Korea, but moved to the United States with her family when she was just one year old. She struggled with eczema ever since she was young, and while attending high school back in South Korea she had almost given up and accepted the fact that she would always have problematic skin. It was on her way to a party in Seoul when she was 18, that a woman approached her and was surprised and impressed to find out that Yoon had done her own makeup. The woman told her she should go to beauty school, and Yoon loved the idea.

She decided she was determined to learn more about skincare and find a solution to her constant skincare battles. She moved back to the US to attend Columbia University, and eventually went on to Harvard Business School. One of the most valuable lessons she says she learned there is that “a career built on passion has fuel that seldom runs low.” She was inspired to combine her passion for entrepreneurship and skincare, and she started Peach & Lily. Some of the most advanced skincare formulations are sourced from Korea, and Yoon saw a great opportunity to bring Korean Beauty to the United States.

Korean beauty is focused on skincare and products that boost its health and hydration. Ingredients and standards are very high, so you don’t have to worry about putting any questionable chemicals on your skin. Some top sellers are Peach & Lily’s Glass Skin Refining Serum, and Peach & Lily Pure Beam Luxe Oil. Yoon’s most recent line, Peach Slices, boasts fun, affordable products that are sold at drugstores like CVS and Target.

Alicia Yoon is an inspiration and her story exemplifies passion and hard work can equal big success. She realized the importance that skincare had in her life and decided to help make Korean Beauty products accessible to everyone. She says, “I never forget that it’s not just about delivering great products—it’s about delivering a whole new level of confidence in your skin.” We can’t wait to see what’s in store next for Peach & Lily!

This entry was posted on Wednesday, March 6th, 2019 at 4:07 pm and is filed under Cosmetic Leaders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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