Love for Animals, Tattoos and Beauty

Posted by Andrea Welzien on Monday, July 1st, 2019

It all started in a small town in Mexico called Montemorelos. Growing up there, Katherine Von Drachenberg (Kat Von D for short) still prides herself on her heritage. She loved art growing up, and was always drawing throughout her childhood. After getting her first tattoo when she was just 14, Kat knew she wanted to be a tattoo artist. She began pursuing her dream, and eventually starred in her own show, LA Ink, about her famous tattoo shop, High Voltage.

Kat’s interest in beauty started as a teenager, when she realized she had an obsession with bold red lipsticks and the darkest black eyeliners. Although she had never thought about starting her own makeup line, she was approached by Sephora and was ecstatic when offered the chance to create her own cosmetics. Launching exclusively at Sephora in 2008, she created bold lipsticks, smudge-proof eyeliners, dreamy eyeshadow palettes and lush brushes. Some of the first shades she created are still best-sellers today, including the iconic Underage Red Lipstick.

As an animal activist and vegan, Kat has had a huge influence through her makeup line. All of her products are 100% vegan and cruelty free. That means never testing on animals, and never made of any animal-derived ingredients. She is involved heavily in the processes of selecting alternative ingredients for her formulas that don’t sacrifice color or quality. Creative as she is, Kat of course personally tests out the formulas but she also names the shades, has a hand in the packaging design and even works on the layouts for the signage at Sephora.

Kat is an inspiration to young women, and her passion for creativity, beauty and kindness to animals shines through her brand. Her journey shows that with hard work and passion for your dream, you can achieve anything. We can’t wait to see what innovative product she comes up with next!

Kat Von D Portrait Photo Credit: Mariano Vivanco CC BY-SA 3.0, via Wikimedia Commons

This entry was posted on Monday, July 1st, 2019 at 5:08 pm and is filed under Company News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.