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Cosmetic Promotions Featured
in Grocery Business Magazine

Posted by Andrea Welzien on Thursday, April 19th, 2018

Access to purchasing beauty products online is easier now than ever, so customers need more incentive to get themselves to the store. Retailers are turning towards experiential marketing programs and beauty consultants to step up their game. It’s all about creating an experience for the consumer that they can’t get by going online. “In any beauty shopping occasion, the trend now is information and experience” says Joann Marks, founder and CEO of Cosmetic Promotions.

We can work with retailers to provide customized experiential marketing tools for the introduction of beauty products to store associates and their customers. “Grocery chains such as HEB now have beauty consultants in their stores” says Marks.
“They understand that beauty needs a designated person helping the customers.”
For retailers unable to provide beauty consultants, in-store events are a great alternative. Chains including Hy-Vee and Kroger have worked with Cosmetic Promotions to place professional makeup artists in stores for grand-opening events. Whatever your needs and budget, Cosmetic Promotions can customize a program for you!

Read the complete article HERE in the latest digital issue of Grocery Business Magazine!

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Posted by Andrea Welzien on Wednesday, January 31st, 2018

Do you have a trade show or corporate event coming up? Cosmetic Promotions can help! We design innovative signage and displays, custom tester and sample holders, brochures and provide labor for trade shows to help you with engagement and connection. Get the word out there about your new product line with a custom designed full-color tri-fold brochure. Ask us about special pricing – the more you need, the less you pay per piece!

Need top talent to help showcase your next special event? Let us provide a professional makeup artist or beauty expert to do makeovers, manicures, skin care consultations or product demonstrations! We are your one stop shop for all your event needs. Add a face chart or skin care quiz, product training, poster or custom standee! We can design any custom printed materials, even promotional items such as gift bags, compact mirrors, makeup cases and more.

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Diversity Sampling Program a Hit
with 10,000 Bags Distributed!

Posted by Andrea Welzien on Wednesday, November 15th, 2017

For less than 28 cents per sample, vendors were able to participate in our Diversity Sampling Program that distributed bags to 10,000 women at African American events in large markets around the country. CosPro Diversity Ambassadors handed out 2,000 drawstring bags at five multicultural parades and festivals between June and October. Each bag contained beauty samples and a coupon book. Events included the Taste of Soul in Los Angeles, the African American Day Parade in Harlem, NY, the Black Women’s Expo in Washington D.C. and more!

Attendance at each event ranged from 50,000 to 900,000. Excitement abounds at each festival. Jay-Z’s Tidal X: Brooklyn concert featured Jennifer Lopez, Stevie Wonder and Daddy Yankee, and all proceeds benefited charities including the recent hurricane victims. Music and flags filled the streets of Harlem for the African American Day Parade. Festival go-ers of all ages were happy to receive the sample bags and see what was inside. CosPro had a team of five demonstrators interacting with attendees and handing out gift bags.

At one event we were told that the bags were the “best giveaways at the festival”. Attendees were familiar with most of the brands and many mentioned that they were super excited to try these products. The program was a success with brands benefiting from the opportunity to place their samples right in the hands of their target demographic.

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What’s the BEST Beauty Tip You’ve Received?

Posted by Andrea Welzien on Friday, November 10th, 2017

We’ll pick ONE winner who will receive a gift card
to buy their favorite beauty products!

What's the BEST Beauty Tip You've Received?

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4 Tips to Launch a New Product Successfully

Posted by Andrea Welzien on Thursday, November 9th, 2017

Did you know that 30,000 new products are launched every year? And that the average failure rate is 80-95%? Against these seemingly impossible odds, how do you make your product one of the winners? Here are 4 tips to ensure YOUR product separates itself from the pack:

#1 – Understand your market

American families buy the same 150 items repeatedly, which comprise 85% of their household needs. The quickest way to persuade them to add YOUR product to that list is through a TRIAL. 25% of consumers buy a product immediately after sampling it. 50% of consumers plan to buy it in the future.

#2 – Let customers try it

In-store demonstration events allow customers to try your products prior to purchase. 89% of first-time purchases are the result of trial or sample, so it’s vital to emphasize this step in your launch plans.

#3 – Use multiple channels

A product launch should include multiple media channels such as print ads, online marketing, email blasts, sweepstakes, flyers, signage and more added to your in-store promotions.

#4 – Train your sales force

Do not underestimate the importance of the people selling your product. If they don’t believe in it they aren’t going to be committed to selling it. You certainly don’t want customers to know more than the sales associate about the product.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916
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