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Makeover Event Results In 50% of Customers Switching Brands

Posted by Andrea Welzien on Monday, September 18th, 2017

CosPro Agency’s makeup artists executed a recent makeover demonstration at 42 stores featuring Flormar Cosmetics. The makeup artists gave complimentary makeovers to shoppers using over 12 different Flormar products including their Illuminating Primer Makeup Base, Camouflage Palette and Double Radiance Primer Highlighter. They performed 185 demonstrations and sold more than 375 products! 96% of shoppers had not yet heard of the Flormar brand, so the event was great for brand awareness. 50% of customers even said they would switch brands.

Shoppers were glad to receive the complimentary demonstrations, and they commented on how much they loved the affordable price points of the products.

95% of stores reported customer interest in the event, making it a hit! The makeup artists trained 65 store associates on the Flormar Cosmetics to help boost sales for the stores in the future.


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Recent Maybelline Event Results in 100+ Items Sold

Posted by Andrea Welzien on Monday, September 18th, 2017

The CosPro Agency Beauty Experts recently introduced shoppers to five of Maybelline’s top eye, lip and face products. After they enjoyed personalized “skin tone matching” makeovers, delighted consumers were given a free sample bag with Maybelline mascaras inside. Women were excited to receive complimentary makeovers and loved being able to test the products before purchasing.

The event boasted a show-stopping display, complete with a stunning 8-foot backdrop designed by Cosmetic Promotions, as well as a red carpet for the event.


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We Provide Connection & Engagement

Posted by Andrea Welzien on Monday, September 18th, 2017

Face-to-face interaction with associates and the ability to try products or receive a demonstration is something that shoppers are desperately trying to find when they shop in a store.

A recent GPShopper survey found that










The 2017 Forbes recent report on Millennial shopping trends found they want a customer-centric experience in which they feel wanted and valued.

In-Store Demonstrations and Makeovers

Our 8,000+ professional makeup artists and beauty experts can bring that live personal connection to those shoppers who crave it. They offer makeovers, product demonstrations, distribute coupons and samples while providing shoppers the experience they want.

Store Associate Interaction Kits

Cosmetic Promotions works with vendors to design interaction kits for the introduction, sampling and training of beauty and personal care products for retail employees AND customers. Each kit is an entire “Event In a Box” that provides the store with everything it needs to execute the event.


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Cosmetic Promotions Surprises & Delights 10K CVS Beauty Club Members

Posted by Andrea Welzien on Monday, September 18th, 2017

Cosmetic Promotions’ Creative Solution to Get
Shoppers Into Stores

In a recent endeavor to promote the CVS Healthy Skin Care stores, Cosmetic Promotions created an elegant surprise and delight box which was mailed direct to 10,000 Beauty Club members living in close proximity to their Healthy Skin Care stores.

Nestled inside the box were 11 high-end skincare samples, a welcome note card and high-value coupons wrapped in pink tissue.

It’s Our Specialty

Cosmetic Promotions can execute all types of gifts-with-purchase, direct to consumer mailings, custom sample boxes and more. Whatever your need, we’ll come up with the perfect solution.


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Cosmetic Promotions Provides Intangible
Job Perks for Employees

Posted by Andrea Welzien on Tuesday, February 14th, 2017

Recruiter.com recently featured Cosmetic Promotions in their article “5 Perks Your Employees Will Actually Care About“. Cosmetic Promotions employee, Copelyn Calmer, writes about her experience searching for a company with the perfect job perks:

Copelyn-Calmer2College job seekers, including myself, are looking beyond the paychecks and salaries – hoping for incentives that will aid us to become healthier, happier, and more productive within our lives and careers. According to Glassdoor.com, 57 percent of job seekers say benefits and perks are their top considerations before accepting a job. The most common perks of interest include wellness programs, complimentary food, mobile/remote working, flexible hours, paying for graduate school, student loan reimbursement, and insurance and retirement plans.

As a full-time student seeking a genuine career, I was looking for more than free coffee. After months of scouring the job market, I found Cosmetic Promotions – an experiential marketing and advertising company that resonated with all of my goals. Loving the beauty field and having a huge interest in experiential marketing is what first caught my attention. The ability to indulge my passion for beauty and learn all about direct product-to-consumer marketing while getting to work with global retailers and manufacturers such as Walgreens, CVS, P&G, Coty and others was a dream made real for me.

beauty-basketThe job perks at Cosmetic Promotions are awesome as well as unique. I get to try scads of different beauty products while enjoying flexible work schedules, travel opportunities, the ability to work remotely, as well as working directly with the CEO and senior management team. Plus, they tapped into my role as a college student and had me create college sampling programs that I will be able to help implement. All this from day one on the job! These perks provided me with tremendous networking opportunities and make visible and meaningful contributions to the company, challenging me to realize to my fullest potential every day. I consider these as rewards for my efforts, not just fringe benefits.

Ultimately, I believe the best perks for job seekers to search for are the intangibles: experience, networking and work-life balance. Although free coffee and wellness programs are common perks for businesses today, they don’t really add to your career development. Job seekers have to search for perks that will motivate them and add value to their experience within a company and in their careers. Perks and benefits can contribute to a great workplace environment if done correctly, but job seekers need to determine if offered perks are replacing salaries or limiting the real experience they can earn.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916
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