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Back by Popular Demand!
Teen & College Program

Posted by Andrea Welzien on Wednesday, April 25th, 2018

Did you know that 80% of all females ages 13 to 21 say shopping is their favorite hobby? This year spending by high school and college students will reach almost $75 BILLION. Get your products into the hands of this young consumer age bracket, and gain loyal customers for years to come.

    The program consists of 2 different strategies:

  1. Sample bags will be placed directly on female dorm doors of 5 colleges in close proximity to all 3 major drugstore chains and the top mass merchandisers.

  2. In addition, our street teams will distribute these bags to females exiting 5 popular concerts (for example: Beyoncé, Taylor Swift, Ariana Grande) in major markets.

Vendors ship to Cosmetic Promotions’ warehouse, where samples are collated into custom drawstring bags. Cosmetic Promotions then ships direct to the venues and provides street teams and event management.

Program Dates: April-December 2018

Signup Deadline: 5/18/18

For more info on sampling, view our Sampling Programs OR contact Tracie Gilbert at
407-310-4839 or tracie@cosmeticpromotions.com




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214% Sales Increase at Recent Hair Event!

Posted by Andrea Welzien on Tuesday, April 24th, 2018

During a recent event at Ulta stores featuring Eva NYC haircare products, CosPro Agency Beauty Experts performed more than 400 demonstrations resulting in over 175 products sold­—this was a 214% increase over the non-demo stores during the same time period.

Shoppers received haircare consultations and got to try products before purchasing, including Eva NYC Freshen Up Dry Shampoo, and Mane Magic 10-in-1 Primer spray. They were also happy to receive free samples and a $2 off coupon for their purchase.

In addition:

  • – 32% of customers had not heard of the product line before.
  • – 75 store employees were trained during the event.


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TOP 5 Tips for Experiential Marketing

Posted by Andrea Welzien on Tuesday, April 24th, 2018

  1. Dress to Impress
    Not only is it important for your beauty consultants to look professional, but a “dressed up” display makes all the difference! Adding posters, easel cards, tester displays and other materials grab shoppers’ attention.
  2. Proximity
    While an event is taking place, have store associates or demonstrators pull product
    from the shelves to display during the demonstration so shoppers can easily pick it up to purchase.
  3. Plan in Advance
    Give store associates or demonstrators the appropriate pre-event instructions for setup and sales goals so they are ready to go.
  4. Education = Power
    Providing samples and complimentary products as well as training store associates is important so they can relay their knowledge and personal product testimony to customers.
  5. Engage, Surprise & Delight Customers!
    Make your product stand out! Adding a gift with purchase, free samples or a memorable product demonstration or consultation will set your brand apart from the rest.


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Diversity Sampling Program a Hit
with 10,000 Bags Distributed!

Posted by Andrea Welzien on Wednesday, November 15th, 2017

For less than 28 cents per sample, vendors were able to participate in our Diversity Sampling Program that distributed bags to 10,000 women at African American events in large markets around the country. CosPro Diversity Ambassadors handed out 2,000 drawstring bags at five multicultural parades and festivals between June and October. Each bag contained beauty samples and a coupon book. Events included the Taste of Soul in Los Angeles, the African American Day Parade in Harlem, NY, the Black Women’s Expo in Washington D.C. and more!

Attendance at each event ranged from 50,000 to 900,000. Excitement abounds at each festival. Jay-Z’s Tidal X: Brooklyn concert featured Jennifer Lopez, Stevie Wonder and Daddy Yankee, and all proceeds benefited charities including the recent hurricane victims. Music and flags filled the streets of Harlem for the African American Day Parade. Festival go-ers of all ages were happy to receive the sample bags and see what was inside. CosPro had a team of five demonstrators interacting with attendees and handing out gift bags.

At one event we were told that the bags were the “best giveaways at the festival”. Attendees were familiar with most of the brands and many mentioned that they were super excited to try these products. The program was a success with brands benefiting from the opportunity to place their samples right in the hands of their target demographic.

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Makeover Event Results In 50% of Customers Switching Brands

Posted by Andrea Welzien on Monday, September 18th, 2017

CosPro Agency’s makeup artists executed a recent makeover demonstration at 42 stores featuring Flormar Cosmetics. The makeup artists gave complimentary makeovers to shoppers using over 12 different Flormar products including their Illuminating Primer Makeup Base, Camouflage Palette and Double Radiance Primer Highlighter. They performed 185 demonstrations and sold more than 375 products! 96% of shoppers had not yet heard of the Flormar brand, so the event was great for brand awareness. 50% of customers even said they would switch brands.

Shoppers were glad to receive the complimentary demonstrations, and they commented on how much they loved the affordable price points of the products.

95% of stores reported customer interest in the event, making it a hit! The makeup artists trained 65 store associates on the Flormar Cosmetics to help boost sales for the stores in the future.


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