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Holiday Sampling Program to Reach 20,000 Shoppers

Posted by Andrea Welzien on Monday, July 15th, 2013

holiday-bagCosmetic Promotions’ New Sampling Program Concentrates on Holiday Parades
Because sampling can be very expensive, Cosmetic Promotions helps vendors defray the costs by having multiple samples share one bag and then distributing these goody bags at high-traffic events. For 4th quarter 2013, there are a ton of great opportunities to distribute these bags at holiday parades and festivals.

“Some 89% of all first-time purchases are the result of a trial or sample.”

Holiday Sampling Program Details & Pricing
The CosPro Holiday Sampling Program costs vendors less than 25 cents per sample and delivers their sample (or coupon) to people already in the holiday (shopping!) mood. Samples will be collated into 20,000 holiday-themed drawstring bags and distributed person-to-person by CosPro “Street Team Elves” at events such as the Macy’s Thanksgiving Day Parade in New York, the America’s Thanksgiving Parade in Detroit, and the Hollywood Christmas Parade in Los Angeles. There will be a total of 10 holiday events, with 2,000 bags distributed at each.

To participate, contact Tracie Gilbert: 877-665-1640
or tracie@cosmeticpromotions.com

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Time is Running Out to Book Events!

Posted by Joann Marks on Monday, July 15th, 2013

clockCosmetic Promotions is already booked through 3rd quarter helping vendors implement events at various drug and mass retailers. They are expecting to be busy through the holidays as well. Manufacturers who want to book 4th quarter events, should contact us now to secure the prime weekends.

More than 1,500 beauty experts and professional makeup artists are registered and available nationwide with Cosmetic Promotions. The agency has a reputation for providing hip, highly reliable talent who are well trained in their field and in sales as well.

toys-totsSpecial Offer: Cosmetic Promotions Will Donate $100 to Toys For Tots. Book your 4th quarter events by September 31st and Cosmetic Promotions will donate $100 to Toys for Tots. Don’t miss out on this offer!

To book demos, contact Kristin Bocox at 877-3COSPRO Ext. 501 or kristin@cosmeticpromotions.com

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Cosmetic Promotions Provides Powerful Solutions
for Teen Shopper Engagement

Posted by Joann Marks on Thursday, May 2nd, 2013

Sampling Programs, National Model Search

According to the 2012 Harris Poll YouthPulse study, more than 23 million teens in the U.S. spend (or help their parents spend) over $210 billion annually. Most retailers are looking for ways to engage the teen shopper, but getting teens’ attention – and getting them into the store – is increasingly challenging.

Cosmetic Promotions knows teens well through its experience over the past 5 years designing and managing Rite Aid’s “Glam Camp” teen marketing program. The program started with a “Back to School” magazine spread and over the years evolved to add a partnership with Seventeen Magazine, a website, an annual gift-with-purchase promotion, and a national Model Search – providing more than 53 million impressions (at less than a penny each) this past fall.

These programs are clearly effective. In 2012, most of the participating vendors realized a double-digit sales growth during the Back to School period. Glam Camp website visits were up 59%, and average coupon redemption was almost 14% – hugely impressive considering (according to Supermarket News Report) that redemption rates typically run under 1% and internet print-at-home coupons only average around 8%.

This year’s Glam Camp Model Search winner, 16-year-old Halle Shank of Pennsylvania, received an all-expenses-paid trip to New York City that included a shopping spree with a Seventeen Magazine fashion consultant, a full makeover by Rimmel and Sally Hansen Cosmetics, hairstyle done by celebrity hairstylist Larry Sims, and a professional photo shoot. During the trip, Cosmetic Promotions was posting updates 3-4 times a day on social media. Videos of the trip will be featured on the Glam Camp (www.glamcamp.com) and vendors’ websites.

Cosmetic Promotions also helps vendors by providing customized direct sampling programs. One recent program included placing sample bags directly on 25,000 female college dorm room doors. Other programs have included sampling at concerts, teen sport competitions, and pageants. Vendors have great results with these low-cost, high-visibility programs – Jesse’s Girl, for example, saw their website hits triple the weeks their product was distributed via these bags. Vendors can also track sales lift in nearby stores on the items that were sampled.

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Glamour Magazine Haircare Event Delivers Big Boost
for TRESemmé

Posted by Joann Marks on Thursday, May 2nd, 2013

Cosmetic Promotions kicked off the year with a successful Glamour Magazine and TRESemmé event. Agency demonstrators distributed coupons while educating customers at 26 locations. Two professional hairstylists were at three of the stores styling twists and sleek ponytails for shoppers. Customers of all ages enjoyed the complimentary hairstyles and coupons as well as hairstyling tips. To help drive traffic to the store, email invitations were sent by Glamour Magazine to readers near the stores. This event resulted in huge sales of TRESemmé product – averaging 23.5 sales per store and more than 1,800 coupons were distrusted which should result in future sales.

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Cosmetic Promotions Helps Launch L’Oréal
Advanced Haircare With In-store Events

Posted by Joann Marks on Thursday, May 2nd, 2013

During February, consumers were treated to a personal consultation with a professional haircare specialist at more than 700 top drug store locations. The specialists were retained and trained by Cosmetic Promotions. Since L’Oréal Advanced Haircare isn’t ordinary haircare with some one-size-fits all ingredient but rather targeted formulas that work together to solve hair issues, the products benefited from experts assisting the customers.

In 150 of the stores, there were additional POP materials including a poster, Llama (5-foot standing marketing pieces), and the experts wore a special Haircare T-shirt.

The experts from Cosmetic Promotions don’t just learn about the products; they’re also trained on selling and how to train store associates as well. This helps boost future sales and generate lift for weeks after the event has ended.

Results were fantastic:

  • Average of 17 pieces of product sold per store
  • Almost 37,000 coupons & 30,000 brochures distributed
  • 83,300 samples distributed & more than 1,500 store associates trained

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839