CosPro Report
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Posted by Andrea Welzien on Monday, September 18th, 2017
The CosPro Agency Beauty Experts recently introduced shoppers to five of Maybelline’s top eye, lip and face products. After they enjoyed personalized “skin tone matching” makeovers, delighted consumers were given a free sample bag with Maybelline mascaras inside. Women were excited to receive complimentary makeovers and loved being able to test the products before purchasing.
The event boasted a show-stopping display, complete with a stunning 8-foot backdrop designed by Cosmetic Promotions, as well as a red carpet for the event.
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Posted by Andrea Welzien on Monday, September 18th, 2017
Face-to-face interaction with associates and the ability to try products or receive a demonstration is something that shoppers are desperately trying to find when they shop in a store.
A recent GPShopper survey found that
The 2017 Forbes recent report on Millennial shopping trends found they want a customer-centric experience in which they feel wanted and valued.
In-Store Demonstrations and Makeovers
Our 8,000+ professional makeup artists and beauty experts can bring that live personal connection to those shoppers who crave it. They offer makeovers, product demonstrations, distribute coupons and samples while providing shoppers the experience they want.
Store Associate Interaction Kits
Cosmetic Promotions works with vendors to design interaction kits for the introduction, sampling and training of beauty and personal care products for retail employees AND customers. Each kit is an entire “Event In a Box” that provides the store with everything it needs to execute the event.
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Posted by Andrea Welzien on Monday, September 18th, 2017
Cosmetic Promotions’ Creative Solution to Get Shoppers Into Stores
In a recent endeavor to promote the CVS Healthy Skin Care stores, Cosmetic Promotions created an elegant surprise and delight box which was mailed direct to 10,000 Beauty Club members living in close proximity to their Healthy Skin Care stores.
Nestled inside the box were 11 high-end skincare samples, a welcome note card and high-value coupons wrapped in pink tissue.
It’s Our Specialty
Cosmetic Promotions can execute all types of gifts-with-purchase, direct to consumer mailings, custom sample boxes and more. Whatever your need, we’ll come up with the perfect solution.
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Posted by Andrea Welzien on Friday, May 5th, 2017
Teen spending accounts for $208.7 billion, and 80% of teen girls say shopping is one of their favorite hobbies. The beauty category’s share among teenage spending has reached 10%—the highest it has been in 10 years.
College student spending is upwards of $545 billion and a large portion of that is on products that are not even for school. 76% of college students say they spend money on beauty products every month.
With our Teen & College Sampling Program, you can get your products into the hands of this powerful consumer demographic, and gain loyal customers for years to come. Sample bags will be placed on female dorm room doors of five colleges in close proximity to all three major drugstore chains and the top mass merchandisers. Sample bags will be distributed to teens at the exits of five popular concerts such as Beyoncé, Taylor Swift, Ariana Grande and more!
Cosmetic Promotions has experience marketing and sampling to teens and college students. Let us help you make your products known to this increasingly powerful demographic. Participate in our Teen & College Sampling Program and we will distribute 20,000 sample bags to target areas reaching teens and college students.
Don’t miss out on this opportunity – sign up now!
Program Dates: July – December 2017 | Signup Deadline: May 30th, 2017
For more information or to sign up, contact Janna Jackson:
904-230-9659 OR janna@cosmeticpromotions.com
OR visit our Sampling Programs page HERE
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Posted by Andrea Welzien on Friday, May 5th, 2017
born between the late 1990s and the mid-2000s. Estimated to reach 2.6 billion by 2020, this is a demographic you don’t want to forget to target.
Euclid Analytics published a new report, “Evolution of Retail, 2017 Generation Z Shopper Survey,” showing 66% of Gen Z prefer to shop in stores because they like to see, hold & try products before buying.
In addition to trying products before purchasing, 28% actually want to interact with store associates, the most of any generation. Plus, 53% of Generation Z shoppers hit retail stores at least once a week or more.
The study also found though, that Gen Z aims to FIND, not browse for merchandise. 31% said it is hard to find the products they are looking for in brick and mortar stores. This is a great opportunity for retailers to cater their marketing strategies to the generation. Personalization is one way to give Gen Z Shoppers what they’re expecting. 26% say that they want retailers to offer a more personalized shopping experience—this is the most of all demographics, (22% of Millennials prefer personalization, 17% of Gen X, and 11% of Baby Boomers). According to Brent Franson, CEO of Euclid Analytics, “Retailers should reach out to Generation Z at this early stage to introduce their brands and forge enduring relationships.” We know that 89% of first-time purchases are the result of trial or sample, so this is a great way to introduce shoppers to a brand and create loyal customers.
It’s What We Do Best
Cosmetic Promotions focuses on the two best ways to target Gen Z shoppers. Our in-store demonstrations are the perfect way to offer the personalized experience that this generation is craving. We are the only in-store demonstration agency with more than 8,000 professional makeup artists and beauty experts nationwide, and we are the ONLY company that specializes in experiential marketing for the beauty industry.
Our customized in-store tester and sample displays are a cost-efficient way for shoppers to try product before they buy it. We also have a popular Teen & College Sampling Program (featured on the next page) that gets samples in the hands of the mobile-first generation for just pennies.
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