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Cosmetic Promotions Executes Successful
Beauty Advisor Training Event

Posted by Andrea Welzien on Friday, May 5th, 2017

Training-EventCosmetic Promotions recently helped a large drugstore chain with their Fall Training Seminars in a variety of ways.

Our national training staff provided beauty expert trainers and professional makeup artists to educate 30-40 Beauty Advisors simultaneously in 7 different rooms during a Beauty one-on-one pajama party-themed training event.

The 3-hour training included hands-on techniques for applying products, including hard-core contouring techniques presented by our award-winning professional makeup artists and customer role playing exercises to enhance their selling skills. Beauty Advisors were also educated on determining face shape as well as helping customers choose the best colors for their skin tone.

Cosmetic Promotions created the entire training presentation PowerPoint and also provided a training binder that will be kept in the Beauty Department moving forward. There were also customized face sheets for the Beauty Advisors to bring back to the stores and a coupon sheet providing complimentary featured products for the Beauty Advisors to try for training purposes.

BinderTraining events are invaluable when it comes to increasing customer-sales associate interaction, relaying product knowledge to shoppers, and increasing sales. Cosmetic Promotions can handle all of your training needs and more!


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Our Beauty Experts Sell Product!!!

Posted by Andrea Welzien on Thursday, May 4th, 2017

CPI_DemoAt a recent Rite Aid Grand Opening Event featuring multiple cosmetic brands, CosPro Agency Beauty Experts racked up the sales! They performed 30 mini-makeovers and nail polish changes and sold 40 pieces of product—that’s a 138% closure rate! Beauty Experts introduced shoppers to Jesse’s Girl Nail Polish and L’Oréal Cosmetics, and gave each a personalized demonstration. Women of all ages were excited to receive the complimentary manicures and makeovers, and they loved being able to try the products before purchasing.

The event was great for brand awareness, as many customers had not tried the featured products prior to the demonstration. The 4-hour event was a success, with Beauty Experts selling product during almost every demo performed. They were also able to train eight store associates on the L’Oréal and Jesse’s Girl brands to help increase future sales.

Click HERE for more information on demos.


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79% of Customers Switched Brands After Recent Fiberwig Mascara Event

Posted by Joann Marks on Friday, August 26th, 2016

Cosmetic-Promotions-Fiberwig-DemoCosPro Agency’s Makeup Artists executed a recent demonstration at 50 stores featuring Fiberwig Mascara. The Makeup Artists performed almost 650 complimentary demonstrations to shoppers—and handed out over 1,700 product brochures to educate customers on the mascara. Women were eager to try the Fiberwig product and receive tips from the experts. 84% had not heard of Fiberwig before, making the event great for product awareness. 79% of customers said they would switch brands!

Cosmetic-Promotions-Fiberwig-Demo2The 4-hour event was a success, resulting in over 350 products sold! The Makeup Artists were also able to train almost 200 store associates on Fiberwig Mascara to help increase future sales.


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Don’t Be Connie – Let Us Help!

Posted by Joann Marks on Friday, August 26th, 2016

Cosmetic-Promotions-Dont-Be-Connie2Connie is a category manager with GREAT ideas to increase her beauty sales. But Connie is overwhelmed with other projects and has no staff, so her great ideas never happen. Make YOUR great ideas happen – contact Cosmetic Promotions. We create and execute sales-boosting programs at
no cost to the chain
.

Contact Joann Marks at joann@cosmeticpromotions.com
or 407-644-9916 or to find out how Cosmetic Promotions can help you!

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Cosmetic Promotions’ Creative Print Services
Can Help Boost Your Sales

Posted by Joann Marks on Friday, August 26th, 2016

Cosmetic-Promotions-Publications

Associate & Consumer
Interaction Kits


Cosmetic Promotions works with vendors to design interaction kits for the introduction, sampling, and training of beauty and personal care products for retail employees AND customers. Each kit is an entire “Event In a Box” that provides the store with everything they need to execute the event. Since 1990, we’ve distributed more than 70 million samples as part of our programs.

We’ve shipped over 3.6 million interaction kits without missing a deadline. We also design circular/roto ads to match the event and provide a Secret Shopper service that recaps the event for the chain and the vendors.

Cosmetic-Promotions-Coupons

Manufacturer & Retailer Coupons


Cosmetic Promotions understands the new wave of today’s coupon mania. We can design, print, and distribute all types of coupons including piggyback IRC, scratch-off tickets, coupon books/pads, and even scent-strip coupons.

Publications-Cosmetic-Promotions

Chain & Consumer Publications


Cosmetic Promotions began as a company creating newsletters to train and motivate associates working in the beauty departments at major drugstore chains. Today we design, write, and print all types of publications – from brochures and coupon books to magazines and training materials. We also provide translation services for bilingual materials. Whatever your print needs, we’ve got you covered!
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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839