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Millennials are Changing the Beauty Industry Marketing Techniques

Posted by Joann Marks on Friday, August 26th, 2016

Cosmetic-Promotions-Millenials-Beauty-IndustryAccording to a recent study by TABS Analytics, women age 18-34 make up the largest part of the $13 billion cosmetics market. These Millennials are a skeptical group of shoppers, and their demands are changing the way beauty products are sold in stores because it is critical that marketing strategies are targeted to meet the Millennials’ need to try before they buy.

Walls of testers are a playground for shoppers to decide for themselves which products are worthy of purchase
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This explains why online beauty sales have decreased and why Ulta saw a 41% increase in sales and Sephora reported a 25% increase in buyer penetration and a 32% sales increase in 2015 vs 2014. And, they also aren’t opposed to splurging on cosmetics. The prestige beauty industry jumped to $16 billion in 2015, an increase of 7% over 2014 sales. Cosmetics accounted for 13% of that, according to the NPD Group. The increase is attributed in large part to millennials’ love of trends such as contouring and color correcting.

Cosmetic-Promotions-MillenialsShoppers also spend more time in their stores on each visit. The debut of Sephora’s TIP (Teach, Inspire, Play) concept store in San Francisco last year featured education centers equipped with iPads loaded with information, USB ports, and WiFi, as well as makeover and skincare stations where consumers could get a customized prescription for the beauty look of their choice. The company indicated that the model is the blueprint for future stores.

How Cosmetic Promotions Can Help


Consumers increasingly want to try before they buy, but most mass retailers do not have the means to put testers and beauty advisors in every store. That is when they turn to Cosmetic Promotions. We can provide an array of services from placing beauty advisors to in-store sampling to pop-up beauty schools. Our shared event programs ensure that every vendor can get a good ROI and the chains see immediate lift.


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How Positive Customer-Associate Interaction Can Dramatically Increase Your Sales

Posted by Joann Marks on Monday, August 15th, 2016

A recent study from Mindtree provided some insight as to how much impact a sales person has on consumer buying patterns. According to the results sales associates are the second-largest source of customer information after websites and online reviews.
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Key Findings:

  • 70% of shoppers are interested in interacting with sales associates
  • While only 2% of respondents said a conversation with a sales associate initially triggered a purchase journey, 34% sourced information from sales associates before making a purchase
  • 40% of shoppers make a purchase after positive interaction with a sales associate
  • The average transaction amount soars 81% to $591 from $236 after positive interaction with a sales associate
  • Positive sales associate interactions also boost repeat store visits by 7%, from 57% to 64%
  • 40% of shoppers say they are never able to find a sales associate

How We Can Help

Cosmetic Promotions can help increase customer interactions in a variety of ways. We can provide continuing education for current employees, we can onboard new employees and we can provide the interaction tools for employees to use to attract the customer’s attention.


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Recent Cosmetics Demo Event Results in 78% of Shoppers Switching Brands

Posted by Joann Marks on Monday, May 2nd, 2016

Cosmetic-Promotions-Demo-ArticleCosPro Agency’s Makeup Artists executed a recent demonstration at 50 stores featuring Milani Cosmetics. The Beauty Experts gave almost 500 complimentary makeovers to shoppers, and handed out face charts with customized product suggestions for each person. Women were eager to try the featured products and receive tips from the experts. Many of the shoppers had not tried Milani Cosmetics before, and 78% said they would switch brands!

The 4-hour event was a success, resulting in over 750 products sold! The Beauty Experts created inviting table displays including easel cards, Milani “Look Books,” face charts, and display products to attract shoppers. They were also able to train over 80 store associates on Milani Cosmetics to help increase future sales.

Click HERE for more information on demos.

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Hire Qualified Talent

Posted by Joann Marks on Monday, May 2nd, 2016

hire-qualified-talentCosmetic-Promotions-DemosCosmetic Promotions is the only company you need for beauty product demonstrations. With the largest nationwide network of in-store makeup artists and beauty experts, you can hire the talent you need for anywhere in the country. Our unique three-step training process ensures that each makeup artist and beauty expert is a perfect match and totally prepared. Our standards and results are higher than any other in-store demo agency.

Click HERE for more information on demos.

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Check Out Our New Video!

Posted by Joann Marks on Monday, May 2nd, 2016

Watch our fun 2-minute presentation to find out what we can do for you.

Cosmetic Promotions has created a fun, creative video to demonstrate our services and how we can help our clients. We create customized experiential marketing tools for the introduction, sampling, and training of beauty and personal care products to retail employees and their customers. Let us show you how we can help! Whatever your need, we have a solution.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839