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Coming to the June ECRM Conference in Orlando? If You Arrive Early, Let Joann Show You Around!

Posted by Joann Marks on Monday, May 2nd, 2016

joann-marksCosmetic Promotions’ CEO lives in Central Florida and would love to meet you and show you around! Get an earlier flight and enjoy the Florida sunshine. There is a lot more to do here than just visit the theme parks. We hope to get a group together to ride the new Orlando Eye!
Orlando-Attractions

Central Florida Points of Interest:

  • International Drive – Shopping, outlet malls and dining.
  • The Orlando Eye – A 400-foot tall observation ferris wheel (located on International Drive) that provides breathtaking views of Central Florida in all directions, with sights of downtown Orlando’s skyline, the theme parks, lush landscape, and on a clear day, views of the east coast.
  • Entertainment including Cirque du Soleil and Blue Man Group.
  • Disney Springs – Featuring an eclectic mix of unique boutiques, one-of-a-kind eateries and jaw-dropping entertainment
  • Universal CityWalk – Where shopping, dining and fun go hand in hand. You’ll find a unique collection of shops and boutiques, restaurants, and entertainment.

If you’d like to meet before or during the conference, contact Joann Marks at 407-644-9916 or joann@cosmeticpromotions.com

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Beauty Products Enjoy Growth During Recession

Posted by Joann Marks on Monday, May 2nd, 2016

young elegant woman doing makeup at mirror with bulbsJoann Marks featured in Canvas8 Article

Joann Marks was quoted in a recent Canvas8 article discussing beauty spending during a recession. A survey found that during hard times when spending across the board had slowed, beauty products enjoyed huge growth. Why? “It’s about rationalizing what you feel you ‘deserve’. It’s like treating yourself to dinner and a movie when you can’t afford that vacation to Bermuda,” says Joann Marks.

The article states that during the Great Depression, cosmetic sales increased by 25%. This was called the “lipstick-effect”. Despite economic hard times, women want to keep up their appearance. Leonard Lauder, chairman of Estée Lauder, coined the phrase “lipstick index” which essentially determines that during a slow economy, women buy makeup. Additionally, in the fall of 2001, for example, when most products when most products were seeing decreasing sales, US lipstick sales rose by 11%!

“One report suggested that during recessions, the quality of available males tends to decline, so single women need to ‘up their game’ in the dating space and therefore invest in improving their appearance”.

Social media is responsible for some of the change as well. “Under-35s have become addicted to pictures of themselves and their friends,” Marks says. “Everyone wants to be tagged and liked to secure and advance their position in the social pecking order.” Women seem to follow trends more as a result of being bombarded with social media.

The younger generation seems to have become more obsessed with the way they look, and with the response they get from other people. “One poll revealed that the average girls’ night out involves three days of planning and more than an hour of applying up to 14 different beauty products.” Marks says, “The 20-somethings of today don’t embrace the same concepts of loyalty as the last generation. The younger generation leaps from job to job more frequently, and the old model of lifetime employement has been replaced by a new model of lifetime ’employability’. This perpetuates the mindset of living in the present and making the best of your situation now, with less concern and planning for the future.”

If you’d like to become a member of Canvas8 and have access to full articles, go to www.Canvas8.com

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Want Customers to Try Your Product,
But Don’t Have Samples?

Posted by Joann Marks on Wednesday, December 2nd, 2015

Skin+Pharmacy-Display-for-CP-Report

NEW! Custom Tester Display with Product Applicators

Cosmetic Promotions has a new solution to a common challenge that beauty companies face. Looking for a way to let shoppers try your product, but don’t have samples or time to produce them? Our newest innovation solves this problem. The custom tester display has a space to hold your product, and a box next to it for applicators, so customers can sample your product in a hygienic way and with no mess. The display is perfect for face creams and products in jars, where there is no pump to dispense the product. With a short turnaround time, this display option is perfect for brands that want to sample but are limited on time and samples. Let us create a custom tester display for you today!

To view more of our work, check out our portfolio HERE

For custom display info, contact Joann Marks

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LAST CHANCE to WIN $250 With Our
Throwback Photo Contest!

Posted by Andrea Welzien on Wednesday, December 2nd, 2015

Cosmetic_Promotions_Photo_WinnerIt’s the last month of our anniversary celebration, so it’s your final chance to submit your throwback photo for your chance to win $250 for a charity of your choice.

Congratulations to Caroline,
Our November Winner!

Congrats to our November Throwback Photo Contest winner—Caroline Lynch! Caroline, who works for Maybelline, says, “Was quite young 25 years ago but still had some great style!!” She has won $250 for her charity, American Heart Association – NYC Young Professionals Red Ball.

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Beauty Experts Distribute 3,500 Samples During Demo, Sell Almost 600 Products!

Posted by Andrea Welzien on Wednesday, December 2nd, 2015

Cosmetic_Promotions_DemonstrationCosPro Agency’s Beauty Experts executed a demonstration at almost 100 stores nationwide featuring L’Oréal’s RevitaLift Anti-Aging skincare products. The Beauty Experts handed out sample cards and shared their knowledge of the RevitaLift line with customers. Shoppers enjoyed demonstrations of the products and were happy to be able to try the products before purchase. More than 3,500 samples were distributed and 1,000 product demonstrations completed with over 2,000 coupons given out as an incentive for shoppers to purchase during the demonstration. The 4-hour event resulted in almost 600 products sold! Beauty Experts created inviting table displays including easel cards, product sample cards, coupons and display products to attract shoppers. They were also able to train almost 200 store associates on the RevitaLift line, which will help increase future sales.Cosmetic_Promotions_Loreal_Demo

To book demos, contact Kristin Bocox at 877-3COSPRO Ext. 501 or kristin@cosproagency.com

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839