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Sampling

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Want Customers to Try Your Product,
But Don’t Have Samples?

Posted by Joann Marks on Wednesday, December 2nd, 2015

Skin+Pharmacy-Display-for-CP-Report

NEW! Custom Tester Display with Product Applicators

Cosmetic Promotions has a new solution to a common challenge that beauty companies face. Looking for a way to let shoppers try your product, but don’t have samples or time to produce them? Our newest innovation solves this problem. The custom tester display has a space to hold your product, and a box next to it for applicators, so customers can sample your product in a hygienic way and with no mess. The display is perfect for face creams and products in jars, where there is no pump to dispense the product. With a short turnaround time, this display option is perfect for brands that want to sample but are limited on time and samples. Let us create a custom tester display for you today!

To view more of our work, check out our portfolio HERE

For custom display info, contact Joann Marks

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Beauty Experts Distribute 3,500 Samples During Demo, Sell Almost 600 Products!

Posted by Andrea Welzien on Wednesday, December 2nd, 2015

Cosmetic_Promotions_DemonstrationCosPro Agency’s Beauty Experts executed a demonstration at almost 100 stores nationwide featuring L’Oréal’s RevitaLift Anti-Aging skincare products. The Beauty Experts handed out sample cards and shared their knowledge of the RevitaLift line with customers. Shoppers enjoyed demonstrations of the products and were happy to be able to try the products before purchase. More than 3,500 samples were distributed and 1,000 product demonstrations completed with over 2,000 coupons given out as an incentive for shoppers to purchase during the demonstration. The 4-hour event resulted in almost 600 products sold! Beauty Experts created inviting table displays including easel cards, product sample cards, coupons and display products to attract shoppers. They were also able to train almost 200 store associates on the RevitaLift line, which will help increase future sales.Cosmetic_Promotions_Loreal_Demo

To book demos, contact Kristin Bocox at 877-3COSPRO Ext. 501 or kristin@cosproagency.com

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2016 Sampling Programs are Here
Plan Your Whole Year of Sampling Now!

Posted by Andrea Welzien on Tuesday, December 1st, 2015

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For more information or to sign up, contact Tracie Gilbert:
877-665-1640 OR tracie@cosmeticpromotions.com

OR visit our Sampling Programs page HERE


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New Beverly Hills Drugstore
Grand Opening Celebration Event a Success

Posted by Joann Marks on Monday, December 15th, 2014

bevhillsBeauty Experts from CosPro Agency executed events over five days for a grand opening celebration at a new store in Beverly Hills, CA. The event featured nail polish changes with Sally Hansen nail enamels; makeovers using Rimmel, NYC, and CoverGirl cosmetics; and fragrance demonstrations of Katy Perry’s Killer Queen.

Shoppers were eager to see the new store and loved receiving the demonstrations. Beauty Experts created hype around the event and encouraged customers to enter a basket raffle giveaway each day.

The event resulted in more than 80 of the participating products being sold throughout the event! Our Professional Makeup Artists completed 47 makeovers and 43 polish changes for happy shoppers. Customers also loved sampling Katy Perry’s Killer Queen fragrance and over 100 blotter cards were distributed. Our Makeup Artists also trained the store employees on all the products to help with future sales.

Results:

  • 127 Total Products Sold
  • 215% Closure Rate
  • 47 Makeovers Completed
  • 43 Polish Changes
  • 100 Blotter Cards Distributed
  • 3 Employees Trained

To book demos, contact Kristin Bocox at 877-3COSPRO Ext. 501 or kristin@cosproagency.com
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In-store Events Turns Shoppers into Buyers for Beauty Brands

Posted by Joann Marks on Wednesday, January 22nd, 2014

In-store sampling eventCosmetic Promotions, Inc., a national marketing and promotional company, coordinates monthly and quarterly beauty box programs and assists manufacturers with the development of their launch kits, in-store demo events and Beauty Advisor Programs. The Beauty Box is a kit with materials for store personnel to use to train them on new product launches and interact with customers. Each box contains manufacturer samples, coupons and testers along with point of purchase materials designed and created by Cosmetic Promotions.

Event results revealed that this direct marketing and educating of the store associates has been enormously successful. A recent 6-hour fragrance trial event, executed by store personnel with vendor supplied materials, resulted in a 460% lift for one brand and a 660% lift for the other from the previous Saturday (same store sales). 64% of the Brands’ sales for that week occurred during the event day. Another cosmetic company saw a 658% increase on their items during their event vs. the Saturday before. Cosmetic Promotions created the printed and promotional materials, collated all the items and handled the distribution for both brands. “Everyone knows that direct contact with the consumer is key;” says Joann Marks, CEO of Cosmetic Promotions, Inc., “The challenge is to make sure you are sending a consistent, correct message to your target audience”.

One manufacturer discovered that coupons distributed via a Beauty Box resulted in almost 700% higher redemption than the ones distributed through Dermatologists offices in the same time period. In addition, while most coupons via FSI and other avenues averaged about a 1.5% redemption rate, the ones that went via these Beauty Boxes earned 5.4% redemption.

Cosmetic Promotions also provides live professional training and on-going education via the beauty box, beauty newsletter and monthly quizzes. Their CosPro Agency can also provide professional makeup artists and beauty experts to execute in-store events for chains who don’t have the personnel to do so themselves. Marks adds, “We look for every opportunity to motivate and engage the Beauty Advisors and other store associates”.

Cosmetic Promotions is celebrating its 24th year in Beauty Marketing and works with all the major Beauty Manufacturers and Retailers.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916
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