Services

Cosmetic Promotions practically invented experiential marketing when we started our company 27 years ago, understanding that selling beauty products requires a customer engagement model very different from other products. Some 89% of all beauty purchases are the result of some sort of trial, so sampling and testing are a direct link to purchase.

The biggest challenge our clients had was they were competing with department stores that had a tester (and usually a consultant) for each product; so our goal was to find ways to give customers the same kind of confidence in their buying decisions. One way we achieve this is with in-store makeovers where the customer gets to try before she buys and is educated by one of our (8,000+) professional makeup artists and beauty experts. Our various sampling programs and customer interaction kits are another way to give consumers a direct product experience. From a “girls-night-in” at college sorority houses to distributing a half million samples at community events each year, we get the products into the target market consumer’s hands.

Simply put, we give the consumer a shopping experience which in turn leads to a purchase – normally on an item they didn’t plan on buying in the first place. No other company specializes exclusively in Beauty Experiential Marketing. We’re not just the best, we’re the ONLY company to choose for beauty promotion and program execution.

For Retailers

We create experiential marketing programs and customized chain events such as our special Grand Opening programs, customized associate newsletters, beauty advisor launch kits, consumer sweepstakes and point of purchase materials. Also available are our exclusive Target Market Sampling programs – from Teenagers, African Americans, to the Hispanic market, we can distribute custom sample bags directly to the target consumer at various community events. We are the ONLY company who specializes in experiential marketing for the beauty industry.

Cosmetic Promotions Retail programs are designed to relieve the Category Manager’s workload while increasing sales and recognition for the brands. Once a customized program is approved by the retailer, we work with their vendors using over-and-above marketing funds to sponsor the program. Cosmetic Promotions sells the program to the vendors and handles all the execution to make it a success.

For Manufacturers

Manufacturers turn to Cosmetic Promotions when their staff needs help. From creating a dozen buyer gifts to staffing 1,000 makeover events, Cosmetic Promotions works to meet that manufacturer’s objectives. In 27 years, we have never missed a deadline or charged more than our quote. Our customers return over and over and even continue to use us when they change jobs. To see some of our recent projects, view our portfolio.