GetThe Clicks Analytics

African American Sampling


Why Sample to African American Consumers?

  • There are over 42 million African American consumers in the U.S.
  • African American spending power will reach $1.4 trillion by 2020.
  • 47% of African Americans are under the age of 30, and research shows that younger African American consumers respond well to diverse advertising that includes their ethnicity.

PROGRAM DATES: April – December 2018



Don’t Miss Out on a $1.4 Trillion Market

With African American spending power estimated to increase to $1.4 trillion by 2020, now is the perfect time to implement an experiential marketing program directed to African American consumers. The growth rate of the African American population in the U.S. is increasing almost 30% faster than that of the total population. This is a demographic you won’t want to ignore. Participate in our Diversity Sampling Program for African American sampling and get your samples into the hands of 10,000 African American consumers. This is a great opportunity for vendors to distribute their brands to consumers at multicultural events. Samples and coupons are collated into custom drawstring bags and distributed person-to-person at multicultural festivals and parades in large markets such as Maryland, New York, New Jersey, Pennsylvania and California.

Our Diversity Sampling Program is an experiential marketing program designed to create brand awareness and increase sales. You can participate in the entire Diversity Sampling Program and sample to both 10,000 African American consumers and 10,000 Hispanic consumers, OR you can choose to participate in only the African American portion. The Diversity Sampling Program is a great way to reach a large group of African American consumers for less than 28 cents per sample!


*Note: Diversity Sampling is $5,500 for both markets (+ $3,000 coupon) and $3,500 for single market (+ $2,000 coupon)

For more info on the African American Sampling Program, contact Tracie Gilbert at 407-310-4839 or

We can also create a custom experiential marketing program for you!

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916
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