Game Day Men’s Sampling 2019

Get Samples in the Hands of 20K Millennial Men

• 48% of millennial men (ages 20-35) say style means self-expression and 16% say style is a “necessity/tool to get ahead”.
• Millennial men spend more on personal care products than any other generation.
• Men’s grooming products account for over $50 billion, and are on track to grow 16% by 2020.

PROGRAM DATES: September – December 2019

SIGNUP DEADLINE: 5/13/19

Why Sample to Millennial Men?

Millennials spend more on beauty and personal care fragrances products than the average shopper—25 percent more on body scrubs, shampoo, conditioner, styling gels, mousses and suntan products. This is a demographic you don’t want to miss out on reaching. Get your samples in their hands and gain loyal customers for years to come.

The program consists of two different strategies:

1. Backpacks filled with samples will be handed out during football tailgating at 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers.
2. In addition, our street teams will distribute the backpacks filled with samples at exits of 5 popular NFL Games such as the Baltimore Ravens, New York Jets, LA Rams and more!

Vendors ship to Cosmetic Promotions’ warehouse, where samples are collated into custom drawstring backpacks. Cosmetic Promotions then ships direct to the venues and provides street teams and event management.

For more info on the Game Day Men’s Sampling Program, contact Cindi LeBlanc at 407-332-9262 or cynthia@cosmeticpromotions.com

We can also create a custom experiential marketing program for you!