Game Day Men’s Sampling 2020

Get Samples in the Hands of 20K Millennial Men

• 48% of millennial men (ages 20-35) say style means self-expression.
• Millennial men spend more on personal care products than any other generation.
• Men’s grooming products account for over $50 billion, and will accelerate at a growth rate of 5.4% to reach $166 billion in 2022.

PROGRAM DATES: September – December 2020

SIGNUP DEADLINE: 5/21/2020

Why Sample to Millennial Men?

Millennials spend more on beauty and personal care fragrances products than the average shopper—25 percent more on body scrubs, shampoo, conditioner, styling gels, mousses and suntan products. This is a demographic you don’t want to miss out on reaching. Get your samples in their hands and gain loyal customers for years to come.

The program consists of two different strategies:

1. 20,000 bags filled with samples will be handed out during football tailgating at 5 colleges in close proximity to all 3 major drugstore chains and top 2 mass merchandisers.
2. In addition, our street teams will distribute the bags filled with samples at exits of 5 popular NFL Games such as the Baltimore Ravens, New York Jets, LA Rams and more!

Vendors ship to Cosmetic Promotions’ warehouse, where samples are collated into custom drawstring bags. Cosmetic Promotions then ships direct to the venues and provides street teams and event management.

For more info on the Game Day Men’s Sampling Program, contact Janna Jackson at 904-230-9659 or janna@cosmeticpromotions.com

We can also create a custom experiential marketing program for you!