Hispanic Sampling

Why Sample to Hispanic Consumers?

• While sales declined across all beauty segments to non-Hispanics, Hispanic beauty sales increased in every category.
• They are more inclined to buy products that are specifically marketed to Hispanics.
• They are loyal to their favorite brands, with 56% reporting that they usually buy the same brands.
• Hispanics respond to “relationship-oriented” customer service that is less transactional.

PROGRAM DATES: April – December 2020

SIGNUP DEADLINE: 1/24/2020

Sample to the Fastest Growing Demographic

Our Diversity Sampling Program is an experiential marketing program targeted towards Hispanic consumers. Hispanics are the fastest-growing demographic in the United States, attaining an estimated 30% of the US population by 2050. Drive in-store traffic by participating in Hispanic sampling, and get your samples into the hands of 10,000 Hispanic consumers. With 59 million Hispanic consumers attaining $1.7 trillion in buying power by the year 2020, our program for Hispanic sampling is a great opportunity for vendors to distribute their brands to consumers at multicultural events. Samples and coupons are collated into custom drawstring bags and distributed person-to-person at multicultural festivals and parades in large markets such as Maryland, New York, New Jersey, Pennsylvania and California.

You can participate in the entire Diversity Sampling Program and sample to both 10,000 Hispanic consumers and 10,000 African American consumers, OR you can choose to participate in only the Hispanic sampling portion. The Diversity Sampling Program is a great way to reach a large group of Hispanic consumers for less than 29 cents per sample!

For more info on the Hispanic Sampling Program, contact Janna Jackson at 904-230-9659 or janna@cosmeticpromotions.com

We can also create a custom experiential marketing program for you!