Sweepstakes & Contests

Problem: Sweepstakes and Contests are difficult to implement and hard to measure results.

Solution: Cosmetic Promotions has implemented many sweepstakes that drive traffic to stores and increase brand awareness or contests that motivate store associates to push products. Unlike other companies, we handle all the work from the creative and administrative aspects to the execution and distribution of the prizes. Properly run, a sweepstakes can be an effective marketing tool and gather important consumer information.

Our sweepstakes administration services include:

• Creation and design of the project
• Placing ads/spreads in publications, billboards
• Designing, printing and distributing in-store signage
• Hiring street teams or in-store demonstrators to promote the event
• Providing a webpage for entries that links over to your website
• Writing of Official Rules and working with the client and chain’s legal resources for approval
• Bonding and registration where needed
• Sweepstakes entry collection
• P.O. Box assignment
• POP / POS kitting and fulfillment
• Winner selection, validation and notification
• Data collection / data entry
• Affidavits of Eligibility and Publicity / Liability Releases
• Winners list and rules request processing
• Issue and file winner’s 1099 tax forms

Contests

Store Contests are a great way to create some excitement about new products and encourage the chain staff to learn more about them. A contest package is sent to the stores and contains materials to educate the store personnel and contains a quiz that they send in for grading and prizes. Contests can be based on knowledge, sales (in some chains) and/or display creation.