GetThe Clicks Analytics

Sample to 20,000 Teens and College Students
For Less Than 28 Cents Each!

Posted by Andrea Welzien on Friday, May 5th, 2017

Teen-BagTeen spending accounts for $208.7 billion, and 80% of teen girls say shopping is one of their favorite hobbies. The beauty category’s share among teenage spending has reached 10%­—the highest it has been in 10 years.

College student spending is upwards of $545 billion and a large portion of that is on products that are not even for school. 76% of college students say they spend money on beauty products every month.

With our Teen & College Sampling Program, you can get your products into the hands of this powerful consumer demographic, and gain loyal customers for years to come. Sample bags will be placed on female dorm room doors of five colleges in close proximity to all three major drugstore chains and the top mass merchandisers. Sample bags will be distributed to teens at the exits of five popular concerts such as Beyoncé, Taylor Swift, Ariana Grande and more!

Teen-Sampling
Cosmetic Promotions has experience marketing and sampling to teens and college students. Let us help you make your products known to this increasingly powerful demographic. Participate in our Teen & College Sampling Program and we will distribute 20,000 sample bags to target areas reaching teens and college students.
Don’t miss out on this opportunity – sign up now!

Program Dates: July – December 2017 | Signup Deadline: May 30th, 2017

For more information or to sign up, contact Janna Jackson:
904-230-9659 OR janna@cosmeticpromotions.com

OR visit our Sampling Programs page HERE


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Digitally Native Gen Z Still Prefers to Shop In-Store

Posted by Andrea Welzien on Friday, May 5th, 2017

Digitally Native Gen Z Still Prefers to Shop In-Store-CPIA recent study shows that Generation Z­­­—the mobile-first generation—prefers to shop in stores rather than online. This opens up a new realm of marketing opportunities for retailers to target this growing demographic. The mobile-first generation is considered those who were born between the late 1990s and the mid-2000s. Estimated to reach 2.6 billion by 2020, this is a demographic you don’t want to forget to target.

Euclid Analytics published a new report, “Evolution of Retail, 2017 Generation Z Shopper Survey,” showing 66% of Gen Z prefer to shop in stores because they like to see, hold & try products before buying.

In addition to trying products before purchasing, 28% actually want to interact with store associates, the most of any generation. Plus, 53% of Generation Z shoppers hit retail stores at least once a week or more.

The study also found though, that Gen Z aims to FIND, not browse for merchandise. 31% said it is hard to find the products they are looking for in brick and mortar stores. This is a great opportunity for retailers to cater their marketing strategies to the generation. Personalization is one way to give Gen Z Shoppers what they’re expecting. 26% say that they want retailers to offer a more personalized shopping experience—this is the most of all demographics, (22% of Millennials prefer personalization, 17% of Gen X, and 11% of Baby Boomers). According to Brent Franson, CEO of Euclid Analytics, “Retailers should reach out to Generation Z at this early stage to introduce their brands and forge enduring relationships.” We know that 89% of first-time purchases are the result of trial or sample, so this is a great way to introduce shoppers to a brand and create loyal customers.

It’s What We Do Best

Demo Makeup Application

Cosmetic Promotions focuses on the two best ways to target Gen Z shoppers. Our in-store demonstrations are the perfect way to offer the personalized experience that this generation is craving. We are the only in-store demonstration agency with more than 8,000 professional makeup artists and beauty experts nationwide, and we are the ONLY company that specializes in experiential marketing for the beauty industry.

Our customized in-store tester and sample displays are a cost-efficient way for shoppers to try product before they buy it. We also have a popular Teen & College Sampling Program (featured on the next page) that gets samples in the hands of the mobile-first generation for just pennies.


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Cosmetic Promotions Executes Successful
Beauty Advisor Training Event

Posted by Andrea Welzien on Friday, May 5th, 2017

Training-EventCosmetic Promotions recently helped a large drugstore chain with their Fall Training Seminars in a variety of ways.

Our national training staff provided beauty expert trainers and professional makeup artists to educate 30-40 Beauty Advisors simultaneously in 7 different rooms during a Beauty one-on-one pajama party-themed training event.

The 3-hour training included hands-on techniques for applying products, including hard-core contouring techniques presented by our award-winning professional makeup artists and customer role playing exercises to enhance their selling skills. Beauty Advisors were also educated on determining face shape as well as helping customers choose the best colors for their skin tone.

Cosmetic Promotions created the entire training presentation PowerPoint and also provided a training binder that will be kept in the Beauty Department moving forward. There were also customized face sheets for the Beauty Advisors to bring back to the stores and a coupon sheet providing complimentary featured products for the Beauty Advisors to try for training purposes.

BinderTraining events are invaluable when it comes to increasing customer-sales associate interaction, relaying product knowledge to shoppers, and increasing sales. Cosmetic Promotions can handle all of your training needs and more!


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Our Beauty Experts Sell Product!!!

Posted by Andrea Welzien on Thursday, May 4th, 2017

CPI_DemoAt a recent Rite Aid Grand Opening Event featuring multiple cosmetic brands, CosPro Agency Beauty Experts racked up the sales! They performed 30 mini-makeovers and nail polish changes and sold 40 pieces of product—that’s a 138% closure rate! Beauty Experts introduced shoppers to Jesse’s Girl Nail Polish and L’Oréal Cosmetics, and gave each a personalized demonstration. Women of all ages were excited to receive the complimentary manicures and makeovers, and they loved being able to try the products before purchasing.

The event was great for brand awareness, as many customers had not tried the featured products prior to the demonstration. The 4-hour event was a success, with Beauty Experts selling product during almost every demo performed. They were also able to train eight store associates on the L’Oréal and Jesse’s Girl brands to help increase future sales.

Click HERE for more information on demos.


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Cosmetic Promotions Provides Intangible
Job Perks for Employees

Posted by Andrea Welzien on Tuesday, February 14th, 2017

Recruiter.com recently featured Cosmetic Promotions in their article “5 Perks Your Employees Will Actually Care About“. Cosmetic Promotions employee, Copelyn Calmer, writes about her experience searching for a company with the perfect job perks:

Copelyn-Calmer2College job seekers, including myself, are looking beyond the paychecks and salaries – hoping for incentives that will aid us to become healthier, happier, and more productive within our lives and careers. According to Glassdoor.com, 57 percent of job seekers say benefits and perks are their top considerations before accepting a job. The most common perks of interest include wellness programs, complimentary food, mobile/remote working, flexible hours, paying for graduate school, student loan reimbursement, and insurance and retirement plans.

As a full-time student seeking a genuine career, I was looking for more than free coffee. After months of scouring the job market, I found Cosmetic Promotions – an experiential marketing and advertising company that resonated with all of my goals. Loving the beauty field and having a huge interest in experiential marketing is what first caught my attention. The ability to indulge my passion for beauty and learn all about direct product-to-consumer marketing while getting to work with global retailers and manufacturers such as Walgreens, CVS, P&G, Coty and others was a dream made real for me.

beauty-basketThe job perks at Cosmetic Promotions are awesome as well as unique. I get to try scads of different beauty products while enjoying flexible work schedules, travel opportunities, the ability to work remotely, as well as working directly with the CEO and senior management team. Plus, they tapped into my role as a college student and had me create college sampling programs that I will be able to help implement. All this from day one on the job! These perks provided me with tremendous networking opportunities and make visible and meaningful contributions to the company, challenging me to realize to my fullest potential every day. I consider these as rewards for my efforts, not just fringe benefits.

Ultimately, I believe the best perks for job seekers to search for are the intangibles: experience, networking and work-life balance. Although free coffee and wellness programs are common perks for businesses today, they don’t really add to your career development. Job seekers have to search for perks that will motivate them and add value to their experience within a company and in their careers. Perks and benefits can contribute to a great workplace environment if done correctly, but job seekers need to determine if offered perks are replacing salaries or limiting the real experience they can earn.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916
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