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A Beauty Industry Pioneer

Posted by Andrea Welzien on Monday, September 18th, 2017

Our love of cosmetics naturally extends to an interest in the pioneers in the industry. Helena Rubinstein is arguably one of the most important women in the modern cosmetic industry to date. With little formal education, she established one of the first mass-produced cosmetics companies. Her innovations included tinted face powder, foundation, hormonal skin creams, a mechanical mascara applicator, and cosmetics for men.

Rubinstein was born in 1870 in Poland. In 1900, Rubinstein opened her first beauty salon and sold a cream based on her mother’s formulas in Australia. As her success grew she opened a cosmetic factory and then began to open salons in the United States in 1915. By improving the quality of her products, she was able to use department stores for distribution. She even insisted that she personally train the sales associates. By 1965, the year of her death (at 95!), her company employed 32,000 people and sales were $42 million.


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Makeover Event Results In 50% of Customers Switching Brands

Posted by Andrea Welzien on Monday, September 18th, 2017

CosPro Agency’s makeup artists executed a recent makeover demonstration at 42 stores featuring Flormar Cosmetics. The makeup artists gave complimentary makeovers to shoppers using over 12 different Flormar products including their Illuminating Primer Makeup Base, Camouflage Palette and Double Radiance Primer Highlighter. They performed 185 demonstrations and sold more than 375 products! 96% of shoppers had not yet heard of the Flormar brand, so the event was great for brand awareness. 50% of customers even said they would switch brands.

Shoppers were glad to receive the complimentary demonstrations, and they commented on how much they loved the affordable price points of the products.

95% of stores reported customer interest in the event, making it a hit! The makeup artists trained 65 store associates on the Flormar Cosmetics to help boost sales for the stores in the future.


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Recent Maybelline Event Results in 100+ Items Sold

Posted by Andrea Welzien on Monday, September 18th, 2017

The CosPro Agency Beauty Experts recently introduced shoppers to five of Maybelline’s top eye, lip and face products. After they enjoyed personalized “skin tone matching” makeovers, delighted consumers were given a free sample bag with Maybelline mascaras inside. Women were excited to receive complimentary makeovers and loved being able to test the products before purchasing.

The event boasted a show-stopping display, complete with a stunning 8-foot backdrop designed by Cosmetic Promotions, as well as a red carpet for the event.


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We Provide Connection & Engagement

Posted by Andrea Welzien on Monday, September 18th, 2017

Face-to-face interaction with associates and the ability to try products or receive a demonstration is something that shoppers are desperately trying to find when they shop in a store.

A recent GPShopper survey found that










The 2017 Forbes recent report on Millennial shopping trends found they want a customer-centric experience in which they feel wanted and valued.

In-Store Demonstrations and Makeovers

Our 8,000+ professional makeup artists and beauty experts can bring that live personal connection to those shoppers who crave it. They offer makeovers, product demonstrations, distribute coupons and samples while providing shoppers the experience they want.

Store Associate Interaction Kits

Cosmetic Promotions works with vendors to design interaction kits for the introduction, sampling and training of beauty and personal care products for retail employees AND customers. Each kit is an entire “Event In a Box” that provides the store with everything it needs to execute the event.


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Cosmetic Promotions Surprises & Delights 10K CVS Beauty Club Members

Posted by Andrea Welzien on Monday, September 18th, 2017

Cosmetic Promotions’ Creative Solution to Get
Shoppers Into Stores

In a recent endeavor to promote the CVS Healthy Skin Care stores, Cosmetic Promotions created an elegant surprise and delight box which was mailed direct to 10,000 Beauty Club members living in close proximity to their Healthy Skin Care stores.

Nestled inside the box were 11 high-end skincare samples, a welcome note card and high-value coupons wrapped in pink tissue.

It’s Our Specialty

Cosmetic Promotions can execute all types of gifts-with-purchase, direct to consumer mailings, custom sample boxes and more. Whatever your need, we’ll come up with the perfect solution.


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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-644-9916
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