Posted by Andrea Welzien on Thursday, May 4th, 2017
At a recent Rite Aid Grand Opening Event featuring multiple cosmetic brands, CosPro Agency Beauty Experts racked up the sales! They performed 30 mini-makeovers and nail polish changes and sold 40 pieces of product—that’s a 138% closure rate! Beauty Experts introduced shoppers to Jesse’s Girl Nail Polish and L’Oréal Cosmetics, and gave each a personalized demonstration. Women of all ages were excited to receive the complimentary manicures and makeovers, and they loved being able to try the products before purchasing.
The event was great for brand awareness, as many customers had not tried the featured products prior to the demonstration. The 4-hour event was a success, with Beauty Experts selling product during almost every demo performed. They were also able to train eight store associates on the L’Oréal and Jesse’s Girl brands to help increase future sales.
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Posted by Andrea Welzien on Tuesday, February 14th, 2017
Recruiter.com recently featured Cosmetic Promotions in their article “5 Perks Your Employees Will Actually Care About“. Cosmetic Promotions employee, Copelyn Calmer, writes about her experience searching for a company with the perfect job perks:
College job seekers, including myself, are looking beyond the paychecks and salaries – hoping for incentives that will aid us to become healthier, happier, and more productive within our lives and careers. According to Glassdoor.com, 57 percent of job seekers say benefits and perks are their top considerations before accepting a job. The most common perks of interest include wellness programs, complimentary food, mobile/remote working, flexible hours, paying for graduate school, student loan reimbursement, and insurance and retirement plans.
As a full-time student seeking a genuine career, I was looking for more than free coffee. After months of scouring the job market, I found Cosmetic Promotions – an experiential marketing and advertising company that resonated with all of my goals. Loving the beauty field and having a huge interest in experiential marketing is what first caught my attention. The ability to indulge my passion for beauty and learn all about direct product-to-consumer marketing while getting to work with global retailers and manufacturers such as Walgreens, CVS, P&G, Coty and others was a dream made real for me.
The job perks at Cosmetic Promotions are awesome as well as unique. I get to try scads of different beauty products while enjoying flexible work schedules, travel opportunities, the ability to work remotely, as well as working directly with the CEO and senior management team. Plus, they tapped into my role as a college student and had me create college sampling programs that I will be able to help implement. All this from day one on the job! These perks provided me with tremendous networking opportunities and make visible and meaningful contributions to the company, challenging me to realize to my fullest potential every day. I consider these as rewards for my efforts, not just fringe benefits.
Ultimately, I believe the best perks for job seekers to search for are the intangibles: experience, networking and work-life balance. Although free coffee and wellness programs are common perks for businesses today, they don’t really add to your career development. Job seekers have to search for perks that will motivate them and add value to their experience within a company and in their careers. Perks and benefits can contribute to a great workplace environment if done correctly, but job seekers need to determine if offered perks are replacing salaries or limiting the real experience they can earn.
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Posted by Joann Marks on Friday, August 26th, 2016
CosPro Agency’s Makeup Artists executed a recent demonstration at 50 stores featuring Fiberwig Mascara. The Makeup Artists performed almost 650 complimentary demonstrations to shoppers—and handed out over 1,700 product brochures to educate customers on the mascara. Women were eager to try the Fiberwig product and receive tips from the experts. 84% had not heard of Fiberwig before, making the event great for product awareness. 79% of customers said they would switch brands!
The 4-hour event was a success, resulting in over 350 products sold! The Makeup Artists were also able to train almost 200 store associates on Fiberwig Mascara to help increase future sales.
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Posted by Joann Marks on Friday, August 26th, 2016
Connie is a category manager with GREAT ideas to increase her beauty sales. But Connie is overwhelmed with other projects and has no staff, so her great ideas never happen. Make YOUR great ideas happen – contact Cosmetic Promotions. We create and execute sales-boosting programs at no cost to the chain.
Contact Joann Marks at joann@cosmeticpromotions.com or 407-644-9916 or to find out how Cosmetic Promotions can help you!
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Posted by Joann Marks on Friday, August 26th, 2016
Associate & Consumer Interaction Kits
Cosmetic Promotions works with vendors to design interaction kits for the introduction, sampling, and training of beauty and personal care products for retail employees AND customers. Each kit is an entire “Event In a Box” that provides the store with everything they need to execute the event. Since 1990, we’ve distributed more than 70 million samples as part of our programs.
We’ve shipped over 3.6 million interaction kits without missing a deadline. We also design circular/roto ads to match the event and provide a Secret Shopper service that recaps the event for the chain and the vendors.
Manufacturer & Retailer Coupons
Cosmetic Promotions understands the new wave of today’s coupon mania. We can design, print, and distribute all types of coupons including piggyback IRC, scratch-off tickets, coupon books/pads, and even scent-strip coupons.
Chain & Consumer Publications
Cosmetic Promotions began as a company creating newsletters to train and motivate associates working in the beauty departments at major drugstore chains. Today we design, write, and print all types of publications – from brochures and coupon books to magazines and training materials. We also provide translation services for bilingual materials. Whatever your print needs, we’ve got you covered!
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