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Love for Animals, Tattoos and Beauty

Posted by Andrea Welzien on Monday, July 1st, 2019

It all started in a small town in Mexico called Montemorelos. Growing up there, Katherine Von Drachenberg (Kat Von D for short) still prides herself on her heritage. She loved art growing up, and was always drawing throughout her childhood. After getting her first tattoo when she was just 14, Kat knew she wanted to be a tattoo artist. She began pursuing her dream, and eventually starred in her own show, LA Ink, about her famous tattoo shop, High Voltage.

Kat’s interest in beauty started as a teenager, when she realized she had an obsession with bold red lipsticks and the darkest black eyeliners. Although she had never thought about starting her own makeup line, she was approached by Sephora and was ecstatic when offered the chance to create her own cosmetics. Launching exclusively at Sephora in 2008, she created bold lipsticks, smudge-proof eyeliners, dreamy eyeshadow palettes and lush brushes. Some of the first shades she created are still best-sellers today, including the iconic Underage Red Lipstick.

As an animal activist and vegan, Kat has had a huge influence through her makeup line. All of her products are 100% vegan and cruelty free. That means never testing on animals, and never made of any animal-derived ingredients. She is involved heavily in the processes of selecting alternative ingredients for her formulas that don’t sacrifice color or quality. Creative as she is, Kat of course personally tests out the formulas but she also names the shades, has a hand in the packaging design and even works on the layouts for the signage at Sephora.

Kat is an inspiration to young women, and her passion for creativity, beauty and kindness to animals shines through her brand. Her journey shows that with hard work and passion for your dream, you can achieve anything. We can’t wait to see what innovative product she comes up with next!

Kat Von D Portrait Photo Credit: Mariano Vivanco CC BY-SA 3.0, via Wikimedia Commons

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It All Began With a Bar of Soap: The History of Neutrogena

Posted by Andrea Welzien on Monday, June 10th, 2019

Neutrogena’s long history all started when Emanuel Stolaroff began a beauty supply company called Natone in the 1930’s. He specialized in supplying his beauty products to the film industry in the U.S. During a business trip in 1954, he was impressed to find a soap made by a Belgian chemist that left no residue on skin after rinsing. Awestruck that the soap allowed skin to return to it’s normal pH only eleven minutes after washing (just one minute longer than water!), he knew he had to bring the formula to the United States.

He branded the soap as Neutrogena, and emphasized the transparency of the glycerin. Shortly after Neutrogena soap was created, Lloyd Cotsen joined the Stolaroff family when he married Emanuel Stolaroff’s daughter. A few years later, he started working for his father-in-law, and he quickly began to play a huge role in sales and marketing for the company. Cotsen’s marketing strategies lead the soap to such an important part of Natone’s sales, that in 1962 they changed the company’s name to Neutrogena. Cotsen became the president in 1967, the same year they reached $3 million in sales with the majority coming from the glycerin soap.

The marketing strategies behind Neutrogena gave them a big advantage. Cotsen’s motto of “I’m not that smart, and I don’t like competition” influenced him to keep Neutrogena soap priced midway between the most basic drugstore soaps and higher end cleansers like Clinique. The company’s sales really began to skyrocket with the implementation of Cotsen’s strategy to focus on developing relationships with Dermatologists and luxury hotels. He had samples of the soap left in dermatologists’ offices and distributed to luxury hotel rooms, making sure that the name Neutrogena was branded into each bar of soap.

By the 1970’s Neutrogena began to expand their product line, promoting teen acne products, and by 1980 they entered the haircare market. In 1982, Lloyd Cotsen was named chief executive of the company, unfortunately just two years before Emanuel Stolaroff passed away. Still to this day, Neutrogena is recognizable as a trusted brand for skincare concerns. Currently, the brand’s products are manufactured and marketed in over 70 countries! Advertised as the #1 dermatologist recommended brand, Neutrogena declares that “Beauty begins with healthy skin”, and loyal customers appreciate the research and science behind their products.

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Drew Barrymore’s Vision: Women’s Empowerment

Posted by Andrea Welzien on Thursday, May 9th, 2019

Growing up in a makeup chair, Barrymore saw the extreme transformation that women went through when they’d have their hair and makeup professionally done. Not only visually, but their whole demeanor would change – they gained a confidence that really left an impression on her. Throughout her career she’s worked with the industry’s top makeup artists and gained an immense education in beauty.

After her contract with CoverGirl ended, she wanted to take a break from acting to spend more time with her kids and family. Realizing she loved working in the lab and creating beauty product formulations, Flower Beauty was born. Barrymore’s mission is one of empowerment: that women deserve the highest quality cosmetics at an affordable price. From their prestige formulas to innovative packaging, Flower Beauty is helping women to embrace their individual beauty. Not only that, but all of their products are cruelty free, so women can be confident they are supporting a brand that has high standards and moral values.

Barrymore has come a long way from the makeup chair she grew up sitting in. Now an actress, mom, entrepreneur, producer and author, she is truly an inspiration to women everywhere.

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Alicia Yoon: Bringing K-Beauty to the US

Posted by Andrea Welzien on Wednesday, March 6th, 2019

Most women and beauty consumers have tried out or at least heard of K-Beauty products, but they probably don’t know that Alicia Yoon is one of the biggest names in the Korean Beauty scene. CEO of K-Beauty brand Peach & Lily, Yoon is also an esthetician, and a leader in the Korean skincare industry.

Alicia Yoon was born in South Korea, but moved to the United States with her family when she was just one year old. She struggled with eczema ever since she was young, and while attending high school back in South Korea she had almost given up and accepted the fact that she would always have problematic skin. It was on her way to a party in Seoul when she was 18, that a woman approached her and was surprised and impressed to find out that Yoon had done her own makeup. The woman told her she should go to beauty school, and Yoon loved the idea.

She decided she was determined to learn more about skincare and find a solution to her constant skincare battles. She moved back to the US to attend Columbia University, and eventually went on to Harvard Business School. One of the most valuable lessons she says she learned there is that “a career built on passion has fuel that seldom runs low.” She was inspired to combine her passion for entrepreneurship and skincare, and she started Peach & Lily. Some of the most advanced skincare formulations are sourced from Korea, and Yoon saw a great opportunity to bring Korean Beauty to the United States.

Korean beauty is focused on skincare and products that boost its health and hydration. Ingredients and standards are very high, so you don’t have to worry about putting any questionable chemicals on your skin. Some top sellers are Peach & Lily’s Glass Skin Refining Serum, and Peach & Lily Pure Beam Luxe Oil. Yoon’s most recent line, Peach Slices, boasts fun, affordable products that are sold at drugstores like CVS and Target.

Alicia Yoon is an inspiration and her story exemplifies passion and hard work can equal big success. She realized the importance that skincare had in her life and decided to help make Korean Beauty products accessible to everyone. She says, “I never forget that it’s not just about delivering great products—it’s about delivering a whole new level of confidence in your skin.” We can’t wait to see what’s in store next for Peach & Lily!

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The Man Behind the Face of Burt’s Bees

Posted by Andrea Welzien on Wednesday, January 30th, 2019

The history of Burt’s Bees originated in Maine in 1984. Ingram Berg Shavitz – who changed his name to Burt when he graduated from high school – was from Long Island originally, and moved to Manhattan upon graduation. He had a nice career, working as a photographer for Life and Time Magazines. In 1970, not long after he’d moved to Manhattan, he decided the city life wasn’t for him and he moved to the rural county of Dover-Foxcroft, Maine. Shavitz grew a long beard and began a hobby of beekeeping which he enjoyed. The company’s name, Burt’s Bees, resulted when Shavitz started labeling his hives with “Burt’s Bees” to keep them from being stolen. He started selling honey out of his truck on the side of the road, and quickly earned a good reputation from locals.

In 1984, Shavitz met a woman named Roxanne Quimby, and they started out in a romantic relationship before becoming business partners. Shavitz showed Quimby a book of beeswax recipes, and they began making candles to sell, in addition to honey. Their products were flying off the “shelves” (actually Burt’s truck), so they quickly started creating new products and finally incorporated the company in 1991.

As the company’s success grew, so did Quimby’s drive for money and she became more aggressive in her vision to progress the business. Shavitz, however, was content to continue leading the life he had – he had no desire for wealth or a life of luxury. They both eventually parted ways, the details of which remain a bit controversial. In 1999, Quimby bought the company from Shavitz and gave him a humble $130,000 house. Not even five years later, Quimby sold the company and made over $300 million. Sadly Shavitz missed out on the deal, but Quimby did later give him $4 million – a small percentage of the company he started. Shavitz however, never cared about the money and went on to live a life he loved, being in the outdoors and one with nature. Through his company, the Burt’s Bees Greater Good Foundation was established – “a non-profit organization dedicated to sustaining charitable, grassroots initiatives that support human and honeybee health”. It has raised over $2.4 million in grants funding and has donated more than $330,000 to nonprofit organizations. It’s a tribute to Burt Shavitz that the company still prides itself on making earth-friendly products with natural ingredients.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839