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The Scent of Success

Posted by Andrea Welzien on Wednesday, September 5th, 2018

Hollywood legend Elizabeth Taylor started her career as a child actress in the 1940’s and quickly became one of the most prominent names in classic Hollywood cinema in the 1950’s. Taylor led a lavish lifestyle and was known to never leave the house without wearing fragrance and diamonds. She launched her first perfume, Passion, in 1989, followed by
best-selling White Diamonds in 1991.

Inspired by her belief that all women should have something that makes them feel fabulous, White Diamonds was created. Taylor created the fragrance profile inspired by her grandiose jewelry collection and incorporated no less than 67 fresh flowers in each bottle. When the fragrance launched at the Marshall Field & Co. in New York, it sold for an extravagant $200 per ounce! Only a year after it’s launch, White Diamonds won the Women’s Fragrance of the Year award as well as Best National Advertising TV Campaign for a Women’s Fragrance at The Fragrance Foundation FiFi Awards. It’s not surprising that it still remains the world’s best-selling celebrity fragrance today.

Taylor was one of the first celebrities to launch a perfume brand with any success. She paved the way for actresses and celebrities to mark their names in the perfume industry. Countless celebs have made a name for themselves in the beauty industry – Beyonce, Katy Perry, Jessica Alba and Salma Hayek to name a few. Most celebrity-endorsed fragrances are short-lived and the hype wears off fairly quickly. However, Elizabeth Taylor’s White Diamonds has been on shelves for over 20 years, and continues to rack up sales. Elizabeth Arden Chairman, E. Scott Beattie said that the perfume’s success is a testimony to her “transcendent and enduring appeal.”

The Oscar-winning actress passed away in 2011, but the company’s chairman Beattie says “Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much.” An ode to her first fragrance, Taylor was quoted as saying, “Passion is the ingredient in me that has made me who I am. It’s my passion for life… my passion for passion that has made me never give up.”

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From Soap & Candles to Largest Consumer Company in the World

Posted by Andrea Welzien on Thursday, July 19th, 2018

From Soap & Candles to Largest Consumer Company in the World

The history of one of the most well-known companies in the world began when two immigrants met by chance. William Procter, a candle maker from England, and James Gamble, a soap maker from Ireland, both emigrated from the United Kingdom and moved to Cincinnati, Ohio. They met only because their wives happened to be sisters. Their new father-in-law convinced the two of them to become business partners, and in 1837 Procter and Gamble was born.

Cincinnati was an influential location for their business. As a meat packing hub, the area offered plenty of fat and oil for soap and candle making. By 1859, the company’s sales had already reached $1 million and 80 workers were employed. Both William Procter and James Gamble lived just long enough to see the first major advertising campaign for a P&G product—the introduction of a new soap that floats—Ivory Soap.

The two generations following William Procter served as presidents and CEOs and continued the company’s tradition and business philosophy based on product quality, value and fair treatment of customers, suppliers and employees.

As the company continued to grow, they were forced to expand to other locations in the United States since they had outgrown their Cincinnati facilities. In the 1920’s as radio began to gain popularity, P&G sponsored several radio programs, and as a result the shows became commonly known as “soap operas”.

They quickly grew to international expansion, adding new products such as Tide Laundry Detergent, Prell Shampoo and the first fluoride toothpaste, Crest.

Today, P&G is ranked as one of the “World’s Most Admired Companies” and the company is praised for the diversity of their board of directors. Five of the company’s eleven directors are female and have been on Fortune’s annual Most Powerful Women list. William Procter and James Gamble’s emphasis on product innovation, value and fairness still holds true to this day.

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From College Dropout to Self-Made Millionaire

Posted by Andrea Welzien on Thursday, June 28th, 2018

Toni Ko, founder of NYX Cosmetics, became interested in cosmetics when she was a teenager. Since she couldn’t afford department store brands, she would try to replicate higher-end looks using drugstore brands.

Originally from South Korea, Ko’s family moved to California when she was 13. They went from working in the fabric industry to fragrance and cosmetics. Ko learned a lot working for her parents after school and on weekends, and quickly developed a passion for makeup. She dropped out of Glendale Community College and decided to start her own business. With 250K in startup funding from her parents, she knew she wanted to fill the need for quality cosmetics at drugstore prices.

She started her company NYX—pronounced “nix” and named after the Greek goddess of the night—in 1999. Determined not to sacrifice quality, but still keep her prices affordable, she did all research and development herself. Making sure her products were created to her exact specifications, she managed to keep her prices low. Her eye and lip pencils sold for just $1.99!

Her company quickly took off. She made $4 million in the first year alone! And when the economy took a dive in 2008, shoppers who had previously been buying prestige brands were turning to more affordable alternatives. By 2014, sales were on track to reach $120 million in just one year. In keeping with her goal of selling 3 companies before she retires, NYX was purchased by L’Oréal for $500 million and Ko found herself a lot richer.

After only a few days of being jobless and already finding herself bored, Ko decided to start another business. Her noncompete agreement meant she couldn’t be in the cosmetics market for five years, so she turned to another passion—sunglasses. She owned more than 100 pairs of shades herself, most of which retailed for around $300. She wanted to bring her same business motto of high quality and affordability to sunglasses. Thus, her company, “Perverse” was born in 2016 and each pair of shades retailed for around $60.

Ko now has two companies in the books out of her goal to achieve 3 companies sold before she retires. She is an inspiration to woman all around the world and has proven that if you put your mind to it, you can do it. Probably already brainstorming future brand possibilities, we can’t wait to see what she comes up with next!

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What You Never Knew About Elizabeth Arden

Posted by Andrea Welzien on Wednesday, May 30th, 2018

Elizabeth Arden was a businesswoman, visionary and beauty pioneer. Named after the British founder of modern nursing, Arden began life as Florence Nightingale Graham. As she started out on the path to become a nurse herself, she experimented with using burn creams and skin salves not just as medicine, but as beauty products as well. Using her kitchen as a laboratory, she was determined to create the perfect beauty cream. At times she got so carried away that neighbors could smell odors coming from the house!

Arden was inspired to create products to enhance women’s natural beauty. Her slogan was “to be beautiful and natural is the birthright of every woman.” In a time when makeup was associated with lower classes and prostitution, Arden introduced makeup as proper and necessary for a ladylike image.

At age 30, Arden decided to move to New York where her brother lived. She started work as an assistant in a cosmetics shop and then in a beauty salon as a partner. Eventually she opened a Red Door salon of her own on Fifth Avenue. That’s when she changed her name to Elizabeth Arden officially – it was inspired by the name of her first partner, Elizabeth Hubbard, and Enoch Arden, title of a Tennyson poem. Beginning to create and sell her own cosmetics, Arden went to France to learn about beauty there. She opened a salon in France, and expanded into the European market.

In addition to creating cosmetics, Arden opened a line of spas, worked in movies including Modern Times and A Star is Born, partnered with famous fashion designers, and was an avid race horse owner. More than 100 Elizabeth Arden salons were opened in the United States, Europe, Australia – even South America, and her company created over 300 cosmetics products. Her creams, perfumes and cosmetics were so popular – they were used by Queen Elizabeth II, Marilyn Monroe and Jacqueline Kennedy. Elizabeth Arden, Inc. even came out with an exclusive red lipstick during World War II for women in the military – the red matched that on their uniforms. In 2016 the Broadway musical War Paint premiered, focusing on the rivalry between Elizabeth Arden and Helena Rubinstein—the finale ends with Rubinstein noticing that Arden is wearing a shade of her lipstick and the two realize their common goal of bringing beauty to the world.

Elizabeth Arden passed away in 1966 in New York and was buried as Elizabeth N. Graham. Although she had kept her age a secret for most of her life, it was revealed at her death as 88. More than 50 years after her death, her legacy lives on. Her products are best-sellers in thousands of stores all across the world, the company continuing to honor her commitment to beauty innovation.

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Inventor of the First Kiss-Proof Lipstick – Hazel Bishop

Posted by Andrea Welzien on Monday, April 30th, 2018

After graduating in 1929 from Barnard College with a degree in chemistry, Hazel Bishop hoped to go into medicine. However, when the stock market crash put an end to that dream, she took a position as a research assistant to Dr. A. B. Cannon, Director of Dermatology. Cannon was one of the founders of Almay, a hypoallergenic cosmetics brand founded in 1931.
Working with him she learned a lot about the cosmetic industry and in 1949, after a long series of home experiments, Bishop perfected a lipstick that stayed on the lips longer than any other product then available. The following year she formed Hazel Bishop, Inc., to manufacture her “Lasting Lipstick.” The “kiss-proof” lipstick was a great success in the market.

After selling her company, she went on to invent other things such as  “Leather Lav,” a leather cleaner that could be used at home, an aerosol foot spray “to refresh tired feet” and in 1957 she created Perfemme—this creation was a perfume concentrate that was packaged in a lipstick tube and was easy to carry.
In 1962 she opted for a total career switch. With the business acumen she had acquired running her businesses, she got a job as a stockbroker at Bache & Company in New York, specializing in chemical, cosmetic and drug companies.

Later, she taught about the cosmetic industry at the Fashion Institute of Technology. She was active in many professional organizations including the American Chemical Society and the Society of Women Engineers. She was on the board of the Women’s Medical College of Philadelphia. All these positions helped pave the way for other women in the field.

Throughout her life, Bishop continued to experiment with cosmetics. She only wore products she had made on her own. She died in 1998 at age 92.

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Cosmetic Promotions: Retail Beauty Marketing
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