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Teen & College Program

Posted by Andrea Welzien on Wednesday, April 25th, 2018

Did you know that 80% of all females ages 13 to 21 say shopping is their favorite hobby? This year spending by high school and college students will reach almost $75 BILLION. Get your products into the hands of this young consumer age bracket, and gain loyal customers for years to come.

    The program consists of 2 different strategies:

  1. Sample bags will be placed directly on female dorm doors of 5 colleges in close proximity to all 3 major drugstore chains and the top mass merchandisers.

  2. In addition, our street teams will distribute these bags to females exiting 5 popular concerts (for example: Beyoncé, Taylor Swift, Ariana Grande) in major markets.

Vendors ship to Cosmetic Promotions’ warehouse, where samples are collated into custom drawstring bags. Cosmetic Promotions then ships direct to the venues and provides street teams and event management.

Program Dates: April-December 2018

Signup Deadline: 5/18/18

For more info on sampling, view our Sampling Programs OR contact Tracie Gilbert at
407-310-4839 or

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214% Sales Increase at Recent Hair Event!

Posted by Andrea Welzien on Tuesday, April 24th, 2018

During a recent event at Ulta stores featuring Eva NYC haircare products, CosPro Agency Beauty Experts performed more than 400 demonstrations resulting in over 175 products sold­—this was a 214% increase over the non-demo stores during the same time period.

Shoppers received haircare consultations and got to try products before purchasing, including Eva NYC Freshen Up Dry Shampoo, and Mane Magic 10-in-1 Primer spray. They were also happy to receive free samples and a $2 off coupon for their purchase.

In addition:

  • – 32% of customers had not heard of the product line before.
  • – 75 store employees were trained during the event.

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TOP 5 Tips for Experiential Marketing

Posted by Andrea Welzien on Tuesday, April 24th, 2018

  1. Dress to Impress
    Not only is it important for your beauty consultants to look professional, but a “dressed up” display makes all the difference! Adding posters, easel cards, tester displays and other materials grab shoppers’ attention.
  2. Proximity
    While an event is taking place, have store associates or demonstrators pull product
    from the shelves to display during the demonstration so shoppers can easily pick it up to purchase.
  3. Plan in Advance
    Give store associates or demonstrators the appropriate pre-event instructions for setup and sales goals so they are ready to go.
  4. Education = Power
    Providing samples and complimentary products as well as training store associates is important so they can relay their knowledge and personal product testimony to customers.
  5. Engage, Surprise & Delight Customers!
    Make your product stand out! Adding a gift with purchase, free samples or a memorable product demonstration or consultation will set your brand apart from the rest.

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Cosmetic Promotions Featured
in Grocery Business Magazine

Posted by Andrea Welzien on Thursday, April 19th, 2018

Access to purchasing beauty products online is easier now than ever, so customers need more incentive to get themselves to the store. Retailers are turning towards experiential marketing programs and beauty consultants to step up their game. It’s all about creating an experience for the consumer that they can’t get by going online. “In any beauty shopping occasion, the trend now is information and experience” says Joann Marks, founder and CEO of Cosmetic Promotions.

We can work with retailers to provide customized experiential marketing tools for the introduction of beauty products to store associates and their customers. “Grocery chains such as HEB now have beauty consultants in their stores” says Marks.
“They understand that beauty needs a designated person helping the customers.”
For retailers unable to provide beauty consultants, in-store events are a great alternative. Chains including Hy-Vee and Kroger have worked with Cosmetic Promotions to place professional makeup artists in stores for grand-opening events. Whatever your needs and budget, Cosmetic Promotions can customize a program for you!

Read the complete article HERE in the latest digital issue of Grocery Business Magazine!

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From Perfume Peddler to Merchandising Genius

Posted by Andrea Welzien on Thursday, March 22nd, 2018

When you think of Coty, you imagine one of the most successful fragrance houses in the industry. François Coty (1874-1934), while most famous for being a professional French perfumer, was also a politician, journalist, millionaire and a descendant of Napoleon Bonaparte. Coty (born Joseph Marie François Spoturno dit Coti) started out peddling his perfumes to barbers, and broke into the big perfume business of Europe through his merchandising genius. Before him, perfume was a luxury item that only the rich could afford. But Coty marketed his perfume as a luxury necessary for everyone and sold perfume affordable to middle and working-class women. His bottles were designed by the great ceramist, Lalique, and represented the first time that perfume bottles were designed to be appealing to the eyes. Impressively, Coty invented the concept of a fragrance set (i.e. perfume and soap identical scents). His first huge perfume success was his Rose Jacqueminot scent in 1904 which launched in a Parisian department store.

Coty was able to compete on price in America by avoiding high tariffs – he imported the ingredients to New York and manufactured there. Coty expanded product to cosmetics and skin care, and to Europe, Asia, and Latin America. He gave simple talc powder a makeover with his famous white and orange L’Origan box. By 1925, 36 million women worldwide used Coty face powders. Coty also started the political paper, L’Ami du Peuple, which had a circulation of almost a million. His wealth was so great that he was also able to loan the French government one hundred million francs for war debt. In 1996, Coty Inc. acquired UK cosmetic brand Rimmel and, in January 2000, the brand was introduced to American consumers. Coty recently acquired Proctor & Gamble’s beauty brands for $12.5 million and is now one of the world’s top beauty companies, remaining #1 in fragrance, #2 in haircare and #3 in color cosmetics. Some of Coty’s most well-known brands are CoverGirl, Sally Hansen and Rimmel. Celebrity fragrances are some of their most popular, including Katy Perry, Beyonce, Justin Bieber, David Beckham and more.

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