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The True Identity of Sally Hansen

Posted by Andrea Welzien on Wednesday, February 28th, 2018

Everyone in the beauty industry and even most average consumers have used Sally Hansen’s products. It is one of the most popular nail brands in the U.S. but also carries beauty tools, hair removal and more. But many have wondered just who the namesake Sally Hansen is? Was she a real person or was the brand named after a fictional character? Well, we finally know the truth! Just late last year Vice President of Global Marketing at Sally Hansen, Jeremy Lowenstein, released his findings after 3 years of research.

Sally Hansen was born with the name Finney, and started out working in her family’s store La Finne cosmetics. She married in 1927 and became Sally Gunther for just two years until they divorced in 1929. Four years later, she re-married and became Sally Hansen. The name Sally Hansen then disappeared in 1946 when she divorced amicably with her husband and in 1947 she re-married and became Sally Newton until her death in 1963. No wonder it took so long to untangle the mystery!

In the 1930’s, Sally re-branded the family company to House of Hollywood — they carried cosmetics, haircare and fragrances. Just a few years later she became President of the company and set her sights on the rest of the U.S. In the 1940’s, she moved to New York City and launched Sally Hansen, Inc. This was a bold move during a time when women were expected to be homemakers, not move away to start a business. She even became the first female head of the California Cosmetics Association and also had her own beauty column in the Los Angeles Times titled “Your Candid Mirror”. Her articles offered beauty and personal care advice including nail tips, cosmetics and hair style suggestions. Hansen was a go-getter and a master at multi-tasking. She trademarked “Hard as Nails”, the original strengthening treatment, which is still one of the brand’s top-selling products today.

It’s hard to believe that the Sally Hansen legacy was a mystery for so long. “For me, being able to find her was truly remarkable, and being able to bring her story to life was just a constant inspiration for how I look at the brand” said Lowenstein.

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WIN Your FAVORITE Nail Polish Shade!

Posted by Andrea Welzien on Tuesday, February 6th, 2018

WIN Your FAVE Shade of Nail Polish!

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Posted by Andrea Welzien on Wednesday, January 31st, 2018

Do you have a trade show or corporate event coming up? Cosmetic Promotions can help! We design innovative signage and displays, custom tester and sample holders, brochures and provide labor for trade shows to help you with engagement and connection. Get the word out there about your new product line with a custom designed full-color tri-fold brochure. Ask us about special pricing – the more you need, the less you pay per piece!

Need top talent to help showcase your next special event? Let us provide a professional makeup artist or beauty expert to do makeovers, manicures, skin care consultations or product demonstrations! We are your one stop shop for all your event needs. Add a face chart or skin care quiz, product training, poster or custom standee! We can design any custom printed materials, even promotional items such as gift bags, compact mirrors, makeup cases and more.

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Why Revlon & Not Revson?

Posted by Andrea Welzien on Tuesday, January 16th, 2018

The huge company we know as Revlon was founded as a nail polish company in 1932, with $300, by Charles Revson and his brother Joseph. Charles Haskell Revson was born on October 11, 1906 in Somerville, Massachusetts. After graduating high school, Revson went to work for a dress company and then as a nail polish salesman for the Elka company with his brother Joseph. When they were told they couldn’t sell beyond their New York City territory, they quit and began their own business. Charles and Joseph Revson founded Revlon Nail Enamel Corporation with Charles Lachman, a chemist who had married into Dresden Chemical Company (a manufacturer and distributor of nail polish). The L in Revlon is for Lachman, who had no active role in the company but owned a third of the business. Revson offered opaque nail polish that completely covered the nail and more color options. Most nail polishes at that time were transparent, and only came in three shades of red. Revson used his sales skills to sell to beauty salons, and eventually made a big order to Marshall Fields in 1934.

In 1939, Revlon had another huge increase in sales when lipstick that coordinated with the polish colors was introduced using the slogan “matching lips and fingertips”. Revlon sponsored the television show, The $64,000 Question in the 1950’s which also increased sales. In the 1960’s and 1970’s Revlon expanded into skin-care products, shampoo, hair spray, and perfumes.

In 1973, the affordable fragrance Charlie became the best-selling fragrance worldwide. On the downside, Revson’s attempt to expand into the fashion field, shoe polish, plastic flowers, and electric razors all failed. However, Revson was a very innovative marketer. He came up with creative nail polish colors like ‘Fatal Apple’, launched seductive advertising campaigns before they became the norm, and broke tradition in international advertising. Instead of matching the ad to the market, he introduced American style and looks to foreign countries, making a ‘Western look’ popular. Over the years Revson gave millions of dollars to charities. He was particularly supportive of Jewish, medical and educational causes. Upon his death almost half his estate of $100 million was used to establish a charitable foundation. Revson passed away from pancreatic cancer on August 24, 1975. Currently, Revlon and its subsidiaries, Almay, Ultima II, and Mitchum lines, sells to large masses of consumers in 175 countries. U.S.-based Revlon went public in 1996 and in 2009 had 5,600 employees.

Photo Attributions:
With the President of Revlon Co., Charles Revson, 1957” by Kristine is licensed under CC BY 2.0

1973 Beauty Ad, Ultima II Spungold Makeup, Charles Revson, Lovely Model (2 pages)” by Classic Film is licensed under CC BY 2.0

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It All Started in the Kitchen Sink

Posted by Andrea Welzien on Monday, January 8th, 2018

L’Oréal, the world’s largest manufacturer of high-quality cosmetics and perfumes, began with just one person. French chemist Eugène Schueller created L’Oréal in 1907 starting with the invention of the first chemical hair dye in his kitchen sink – called Aureale. This dye was a monumental change, as women could only dye their hair black or red with natural dye.

In the 1930’s and 1940’s, stars such Jean Harlow and Mae West increased the popularity of L’Oréal’s hair bleach, L’Oréal Blanc. In 1945, L’Oréal launched the first cold permanent wave product, Oreol. Schueller was innovative with his marketing tactics and was awarded an advertising Oscar in 1953.

Famous artists were commissioned to design poster ads and L’Oréal jingles played on the radio. Schueller launched his own women’s magazine, Votre Beaute, and promoted his Dop (the first mass market shampoo) in hair lathering competitions at French circuses.

Schueller passed away in 1957 and Francois Dalle succeeded as chairman and CEO. The company continued to prosper, with acquisitions including Lancome in 1964, Helena Rubinstein in 1989, Garnier in 1978, Maybelline in 1996, Soft Sheen in 1998 and Carson in 2000. Currently L’Oréal has the industry’s highest research and development budget and the largest cosmetological laboratories in the world. U.S. customers make up 30% of its sales.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839