GetThe Clicks Analytics

Diversity Sampling Program a Hit
with 10,000 Bags Distributed!

Posted by Andrea Welzien on Wednesday, November 15th, 2017

For less than 28 cents per sample, vendors were able to participate in our Diversity Sampling Program that distributed bags to 10,000 women at African American events in large markets around the country. CosPro Diversity Ambassadors handed out 2,000 drawstring bags at five multicultural parades and festivals between June and October. Each bag contained beauty samples and a coupon book. Events included the Taste of Soul in Los Angeles, the African American Day Parade in Harlem, NY, the Black Women’s Expo in Washington D.C. and more!

Attendance at each event ranged from 50,000 to 900,000. Excitement abounds at each festival. Jay-Z’s Tidal X: Brooklyn concert featured Jennifer Lopez, Stevie Wonder and Daddy Yankee, and all proceeds benefited charities including the recent hurricane victims. Music and flags filled the streets of Harlem for the African American Day Parade. Festival go-ers of all ages were happy to receive the sample bags and see what was inside. CosPro had a team of five demonstrators interacting with attendees and handing out gift bags.

At one event we were told that the bags were the “best giveaways at the festival”. Attendees were familiar with most of the brands and many mentioned that they were super excited to try these products. The program was a success with brands benefiting from the opportunity to place their samples right in the hands of their target demographic.

Posted in Company News, CosPro Report, Sampling | Be the first to comment »

A Tribute to Max Factor – Success Born in Hollywood

Posted by Andrea Welzien on Friday, November 10th, 2017

The brand Max Factor was started by a wig maker for the Russian Royalty in 1909. Max Factor invented the terms ‘make-up’, lipstick and eyeshadow. He helped create the first major international cosmetic business. Max Factor’s success came from his work on Hollywood movie sets where he worked with stars such as Lana Turner, Rita Hayworth, and Marlene Dietrich. In 1928, he actually received an Oscar for creating cosmetics that worked well with black-and-white film.

Max Factor Jr. eventually took over his father’s business. Other innovative contributions the company had to the beauty industry included lip gloss in 1930, Pan-Cake Makeup in 1937, the first smear proof lipstick in 1940, and the first waterproof cosmetic in 1971. Max Factor’s legacy still lives on. He developed a line of cosmetics just for color television’s needs that is still the standard for TV cosmetics today.

Posted in Cosmetic Leaders | Be the first to comment »

What’s the BEST Beauty Tip You’ve Received?

Posted by Andrea Welzien on Friday, November 10th, 2017

We’ll pick ONE winner who will receive a gift card
to buy their favorite beauty products!

What's the BEST Beauty Tip You've Received?

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4 Tips to Launch a New Product Successfully

Posted by Andrea Welzien on Thursday, November 9th, 2017

Did you know that 30,000 new products are launched every year? And that the average failure rate is 80-95%? Against these seemingly impossible odds, how do you make your product one of the winners? Here are 4 tips to ensure YOUR product separates itself from the pack:

#1 – Understand your market

American families buy the same 150 items repeatedly, which comprise 85% of their household needs. The quickest way to persuade them to add YOUR product to that list is through a TRIAL. 25% of consumers buy a product immediately after sampling it. 50% of consumers plan to buy it in the future.

#2 – Let customers try it

In-store demonstration events allow customers to try your products prior to purchase. 89% of first-time purchases are the result of trial or sample, so it’s vital to emphasize this step in your launch plans.

#3 – Use multiple channels

A product launch should include multiple media channels such as print ads, online marketing, email blasts, sweepstakes, flyers, signage and more added to your in-store promotions.

#4 – Train your sales force

Do not underestimate the importance of the people selling your product. If they don’t believe in it they aren’t going to be committed to selling it. You certainly don’t want customers to know more than the sales associate about the product.

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Poll: 90’s Beauty Trends

Posted by Andrea Welzien on Monday, October 16th, 2017

Which 90’s beauty trend would you want to bring back?

View Results

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Posted in We Want to Know! | Be the first to comment »

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839