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  • Problem:
    CVS wanted a special gift to send to shoppers who live close to their “Derm Skincare” stores.

    Solution:
    Cosmetic Promotions created and designed a printed gift box containing skincare samples, coupons and a notecard, wrapped in pink tissue. The special gift was mailed to 10,000 CVS Beauty Club members living in close proximity to their Derm Skincare stores.

  • Problem:
    Revlon wanted to increase their cosmetic sales before Valentine’s Day.

    Solution:
    Cosmetic Promotions implemented a gift with purchase including a foil stamped gift box with ribbon, retractable Revlon lip brush, Revlon Super Lustrous Love Is On Lipstick and coupon booklet. Walgreens customers received the gift with any $20 Revlon cosmetics purchase. The program was such a success that stores ran out earlier than expected!

  • Problem:
    Revlon wanted a special gift box created to send through the mail to Ulta Platinum Perks members who spend over $450 throughout the year.

    Solution:
    Cosmetic Promotions executed a Revlon Platinum Surprise and Delight box, custom-created to showcase the gift of a full-size product, information card and coupon for a future purchase. The box was shipped to 10,000 loyalty members’ homes before the product was available in stores. The mailing resulted in dozens of Instagram posts from members.

  • Problem:
    We don’t have the resources to customize materials for store associates.

    Solution:
    Cosmetic Promotions specializes in launch kits and on-going education kits for store associates. Vendors and chains have turned to us for years to create customized materials that are kitted (usually along with samples) and distributed to store associates in a variety of ways – either via the chain’s Beauty Box (that we handle for Walgreens and CVS) or via their “mail bag” program or through their DC’s using a no charge purchase order. Kits normally contain training materials, a quiz for the associate to complete to win prizes, coupons, buttons to wear, small signs such as easel cards and product samples for their use or to share with customers.
    We have many sample kit items in our gallery »

  • Problem:
    Walgreens needed a NEW way to train their Beauty Advisors.

    Solution:
    Cosmetic Promotions created a training manual that is kept in the Cosmetic Department and includes training (in English AND Spanish) on all beauty brands and postcard quizzes the Beauty Advisors complete and send in for their diploma.  In Spring 2010, we upgraded the process to include LIVE training in all 216 districts, educating over 6,300 associates in just six weeks.

  • Problem:
    Rite Aid needed a way to gain attention to the Beauty Booths at the annual store management and supplier trade show.

    Solution:
    Vendors needed a way not only to attract the store managers to their booths but to engage and interact with them. For 8 years, Cosmetic Promotions created an executed an annual “game” that the store managers participating in to win prizes. Each year was a different theme and included fun elements – such as costume contests, unique prizes and game collateral. From “Boss Empowered”, an Austin Powers themed decoded message game (complete with Groovy Spa Briefcase and decoder glasses) to “Captain Rite Aid” the comic book hero who saved RITE AID; the participation increased annually and both the vendors and the associates looked forward to it each year.

    View Samples
  • Problem:
    Rite Aid was looking for ways to increase their teen consumer base.

    Solution:
    Cosmetic Promotions enhanced the Glam Camp branding by adding a direct to teen sampling program, back to school in-store makeover program and the annual Glam Camp Magazine Spread and in-store display program. In addition, Cosmetic Promotions managed and updated their GlamCamp.com website.

    Click continued to read the results and watch videos from sampling events!

    Continued
  • Problem: Rite Aid does not have Beauty Advisors in all stores.

    Solution: Cosmetic Promotions created and implemented a TEST program for a Beauty Advisor Kiosk – EMMA.

    Emma was an easy to use kiosk that helped consumers choose products and get advice. While one beauty associate would cost a store about $20,000 per year in salary, Emma was there 24/7 at a cost of less than $3,000 per year. She also gave consistent reliable information because she was updated daily. Cosmetic Promotions created the back-end software system so that the vendors involved in the program could add products, video’s and images on their own. Check out the video for more information.

  • Problem:
    Revlon needed custom signs for a 40 store test.

    Solution:
    Cosmetic Promotions created a variety of signs that would fit in special stores including hanging banners, peg talkers, security covers and easel cards. In addition, we created a sampling kit for customers. Each month of the 4 month test “belonged” to a different vendor. Cosmetic Promotions customized signs or in-store events for 3 of the 4 vendors. Each one was completely unique and done to each brand’s specifications. Click the images below to view the installation »

    Revlon Security Checkpoint WrappersRevlon Peg TalkersRevlon Hanging Signs

  • Problem:
    Four manufacturers needed ONE company to handle all aspects of their joint sweepstakes at Rite Aid

    Solution:
    Cosmetic Promotions was able to successfully and easily handle all the elements of a multi-tiered event for Unilever, Schick, Bayer and Kimberly Clark. The Hot Days, Cool Cash event was not only a consumer sweepstakes with a top prize of $10,000, but also had an in-store endcap, store participation contest and Single Check Rebate gift with purchase program. Cosmetic Promotions created and managed the website, received over 200,000 sweepstakes entries, distributed the prizes for both the sweepstakes and the store contest as well as the gift card GWP for the Single Check Rebate. With over $500,000 in sales, this event was considered a huge success for both the vendors and the chain.

    View Website
  • Problem:
    
Clients want to market directly to the growing Hispanic consumer market.

    Solution:
    Cosmetic Promotions offers programs targeted specifically to Hispanics. Our Diversity Sampling Program is a great opportunity for vendors to distribute their brands to 10,000 consumers at Hispanic events. Our demo agency also offers bilingual beauty experts and makeup artists for in-store events.

    Pink-Paper-Button-Hispanic

  • Problem:
    Burt’s Bees needed to put their product in the hands of college students.

    Solution:
    College girls love getting samples and students love using coupons to save money! So it makes sense for brands such as Burt’s Bees to target College Students. Cosmetic Promotions is helping them by distributing 75,000 coupons with samples of güd attached to female dorm room doors at 7 colleges nationwide. The bright and happy güd samples and artwork are collated into a bright blue plastic bag and hung on dorm room doors before Spring Break.

  • Problem:
    The average coupon redemption rate for all coupon methods combined is only 2.7%.

    Solution:
    Cosmetic Promotions offers programs at major drugstore chains that include coupons, product demonstrations, and samples, all which affect shoppers’ decisions. One of our recent programs resulted in a tremendous 59% coupon redemption rate! And the average redemption rate of Cosmetic Promotions coupons is 25%—a significant increase from the average 2.7% redemption rate of all coupons.

    Pink-Paper-Report-Download


Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839