Customized Newsletters & Publications
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Problem: Continuing education for Beauty Associates is hard for chains and vendors to manage.
Solution: Cosmetic Promotions Beauty Newsletter Program is a customized newsletter for a retail chain’s beauty associates usually distributed via the chain’s mail room system. Cosmetic Promotions works with the retailer’s vendors to create the quarterly publication that serves as an ongoing training program via a postcard “quiz” vehicle that is completed by the associate and returned to Cosmetic Promotions. Cosmetic Promotions grades the quizzes, chooses the winners and distributes the prizes. This quarterly publication can be completed with minimal input from the Category Manager and the newsletter expands to fit that quarter’s needs.
Or Cosmetic Promotions can create a newsletter just for one vendor or brand geared to either store associates OR consumers.
These newsletters can be direct mailed or even emailed to consumer in certain zip codes or demographics. It can include coupons, beauty tips and product knowledge. Cosmetic Promotions writes all the articles and designs the newsletter using the graphics provided by the manufacturer.
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Problem: How do we advertise items that are not carried in all stores?
Solution: Ethnic brands are hard to advertise at large chains when they are only carried in certain sets. To promote these brands, Cosmetic Promotions can create a newsletter/magazine type of publication that educates these consumers and encourages purchases by offering coupons inside. Cosmetic Promotions prepackages 200-400 per store with a customized holder that the stores put up in or near their ethnic set. It is usually distributed via the DC’s on a quarterly basis. Cosmetic Promotions works with the vendors to create the articles and they are customized for that chains needs and product assortment.
