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Posts Tagged ‘demonstration’

5 Ways to Launch Your New Product Successfully

Posted by Joann Marks on Thursday, June 25th, 2015

New-Product-LaunchDid you know that each year there are about 250,000 new products launched AND the typical failure rate ranges between 85% to 95%. Here are 5 steps to launching your new products successfully:

1. Understand your market
American families on average buy the same 150 items repeatedly, which comprise 85% of their household needs. It is therefore a bit difficult to get something new to become part of the routine and very important to market your product to the correct consumers. The quickest way to ganin a new customer is through TRIAL. According to the recent Arbirton Product Sampling Study, More than 25% of consumers who have never heard of a product buy it right after sampling it and almost half of consumers plan to buy it in the future. The CosPro agency is expert at targeting specific demographics. Contact us about our teen, males, college, senior, Hispanic and African American sampling programs.

2. Let potential customers try your product
In-store demo events allow customers to try your products prior to purchase giving them confidence in their purchase and removing the worry of buyer’s remorse. Since 89% of first time purchases are the result of trial or sample, it is important not to skip this step in your launch plans. Our partner CosPro Agency are experts at product demonstration, fragrance sampling and complete beauty makeovers – they are the only agency with over 1,500 professional makeup artists. In addition, Cosmetic Promotions can add many of the extras that make your events more exciting – such as custom coupons to further encourage purchase, educational brochures for more complicated products or even a gift-with-purchase as an added incentive to buy today.

3. Create a surround sound event
A true launch will interact with the customer on many different levels. A product launch should include multiple media outlets such as print ads, online marketing, email blasts, sweepstakes, flyers, signage and more added to your in-store promotions. Cosmetic Promotions is a one stop shop for all of your custom chain marketing needs. Some of the added extras we offer include in-store signage, sales contests, store employee training, bag stuffers or even a national consumer sweepstakes with a custom web page component to create a surround sound event. With full online and in-store support, your launch will be on the road to success.

4. Train your sales force
Remember the importance of the people selling your product. If they don’t believe in your product, then they aren’t going to be committed to selling it. You certainly don’t want customers to know more than the salespeople about the product. During your in-store promotion, our Agency demonstrators train the store employees on your products on the day of the event. They also hand out product training guides for the stores to keep, so the off duty employees are able to review later as well. The one-on-one training and product training guides are just one more helpful extra that we provide to create a sales force around your launch that can continue to sell, sell, SELL once our demonstrators have left.

5. Utilize social media
Today we have SO many social media outlets and it is important that you don’t underestimate the value of these. Cosmetic Promotions posts to Twitter and utilizes such sites as www.freebeautyevents.com, www.eventbrite.com, www.zevents.com and www.foursquare.com to promote your event to drive customers to the stores to try your new products. It is just as important to drive traffic to the store for your event as it is to reach the customers that come in, so that your launch event reaches as many consumers as possible.

At Cosmetic Promotions, we love to brainstorm and create new and interesting ways to execute events and create excitement around product launches. Let Cosmetic Promotions help launch your new product successfully. Find out more about our Launch Kits and Beauty Box program.

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5 Questions to Ask a Demo Agency Before You Hire Them

Posted by kristen on Monday, March 17th, 2014

With customers being bombarded with marketing messages all the time through various medium, the value of being able to try a product right at the point of sale is immense. Demonstrators add the personal touch of explaining your product’s benefits that are of relevance to the customer. However, not all demonstrators are equal. Before you hire a demo agency, here are five questions you should ask.

1.      How many years of experience do you have?

Creating a successful event requires more than just getting a pretty face and sending them to the store. Agencies with experience know what it takes to executive a successful demonstration. They should be able to provide demonstrators appropriate for your target market. Also you want an agency that has worked with your type of product before. You don’t want to be an agency’s first trial run. The CosPro Agency has over 22 years of experience placing beauty experts and makeup artists on a national scale.

2.      How will the demonstrators be informed about the product?

Product information sheets are helpful, but a demonstrator is more impactful when they’re doing more than just reading off facts from a piece of paper. A quality demo agency will ensure that whoever is representing your brand is well-versed on the products and your core message. The CosPro Agency discusses the goals of the client and how their product is different. This knowledge is passed on to demonstrators, and they are trained with supporting information about the product. Demonstrators are only eligible to work an event after they have completed their training – which is done via a gotomeeting platform on the phone in front of a presentation, plus they need to complete a quiz on line AND they get printed materials.

3.     What geographical area do you cover?

Ask the prospective demo agency what area they cover. This is important when you’re considering the scope of your event. Whether you’re doing something at a national chain or just a simple event in one state, you should know what your agency is able to handle in advance. The CosPro Agency has access to beauty experts and makeup artists just about anywhere in the U.S., and is equipped to handle hundreds of events occurring in various cities at once.

4.      How do you gauge the success of the event?

Calculating ROI for marketing activities is always a challenge. You should ask your demo agency how they calculate the success of the event and the skill of the demonstrator. Otherwise, how can you justify the expense of the event? The CosPro Agency provides detailed reports on sales, store traffic, sample/coupon distribution, and if you need it, survey data. Also, we check in each beauty expert personally by phone and have the lowest no-show rate in the industry.

5.      What do you recommend for this event?

A good demo agency should have the expertise to recommend the best way to market your product at events. You might also want to ask what other services they provide. The CosPro Agency customizes each event for the needs of the client – no two events are the same. For example, the CosPro Agency offers printing services so you have the custom support materials you need to enhance your event.

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839