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5 Ways to Increase Store Traffic

Posted by Joann Marks on Thursday, June 25th, 2015

increase-store-trafficIt is always important to think of ways to attract more traffic to your stores. Here are 5 ways to increase store traffic.

1. Create contests – everyone loves to win something. Pair it with an event where everyone is sure to receive something. When your store has its grand opening or a huge promotion are great times, as it builds a lot of excitement and interest. How do sweepstakes/contests affect the consumer’s likelihood to purchase a product? 39% are more likely to buy. However, when compared to other promotional techniques, sweepstakes/contests do not fare as well as coupons, gift with purchase, or samples so this is why pairing contests with something else can be the most effective.

2. Give the customer an incentive to come back sooner – A coupon good for the next purchase with an expiration date will help ensure the customer gets their product again from YOU! Do a special loyalty customer premium item or sale. 87% of all shoppers use coupons, and with the economy even more are expected to do so. Remember that couponing is the most measurable and accountable form of promotion, so you are able to see the direct results of your efforts. Discounts or coupons expand your market area as consumers will travel far to redeem a valuable coupon. They also entice your competitor’s shoppers and new residents in the area. Fortunately, the same customer will probably end up buying additional items that carry a full profit margin.

3. Have a consistent section in the store for bargains
– Put it deep in the store in a high traffic area so customers have to pass by your other merchandise. Keep the inventory full and fresh, so it’s worth the trip. Your heaviest traffic of course will be in the entry/exit areas and checkout counters. But keep in mind 80% of your retail customers will visit the photo, electronics, and snack areas of your store.

4. Make it easy to shop at your store – Your employees should be helpful and your checkout process efficient. Make sure you keep items in stock, customers won’t come back if the last trip was a waste of time. A Wharton study revealed that the customer’s perceived in stock is driven not only by actual in-stock but by how well the customer rates employee knowledge about the store and the products they are looking to purchase. When the researchers analyzed the impact of increasing staff they found in some stores they found that increasing associate payroll by $1 is associated with a sales lift between $4 to $28, a clear signal that adequate and knowledgeable staff drives customer satisfaction.

5. Have an in store demonstration – consider an in store demonstration but make sure that it is held at the right time of day. The highest traffic time for demos would be between the hours of 2 pm and 4 pm on Saturday or Sunday when 11.6% of Americans are out shopping. The second highest amount of traffic occurs during the weekend lunch rush from 12 to 2 pm – so a good demo time is from 12-4. Demonstrations build excitement and improve sales. A customer who has the product demonstrated on them is 3 times more likely to purchase it and make multiple purchases. In a survey of almost 2,000 people, 92% decided to buy a grocery, household, or health and beauty care product after trying a sample. Visit our In-Store Demos page to find out more!

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Cosmetic Promotions: Retail Beauty Marketing
Cosmetic Promotions, Inc.
2111 W Pine St. Orlando, FL 32805
Phone: 407-310-4839